Online Success: Web Design Elements Your Business Site Should Have
Did you know that, as of 2019, there are over 1.5 billion websites online? So if you’re getting ready to create a website for your business or brand, it’s imperative that you find ways to stand out of the crowd.
One of the best ways to do just that is to make sure that your website is, at its core, designed well. Because while other businesses or brands in your niche may have websites, odds are they aren’t perfect, which means yours can be better!
But what are the must-have web design elements for a good business website in 2019? And what are the common mistakes that you should avoid when designing your company website?
If you’re asking yourself these kinds of questions, wonder no longer, because we’re here to help! In this article, we’ll discuss a few tips and tricks that you can use to create the perfect website for your business or brand.
Now then, let’s get started!
One of the biggest secrets to good website design, and often the most overlooked, is solid navigation. Simply put, making it easy for the user to find whatever it is they’re looking for on your site is a great way to get them started out on the right foot.
On the other hand, if a user can’t find something they’re looking for on your site, and fast, they’re probably not going to stick around for very long. And even worse, there’s a good chance they won’t visit your site again, or do business with you, which isn’t what you want.
A good rule of thumb is if it takes more than three clicks to find something on your website, your current navigation setup is too complicated. Try to keep things simple, so that users can find what it is they’re looking for without having to think too much about it.
Limited Colour Palette
Keeping things simple and sweet, and letting your content do most of the talking, is without a doubt the best website design strategy to follow. And one of the key areas where you should keep things the simplest is with your site’s colour palette.
Too many colour choices, or weird fonts, affects the readability of your site and can even hurt your users’ eyes after a few minutes. So pick legible fonts, and use a few complimentary colours, but no more than three.
A pro tip? Learn how to master white space design and apply the strategy to your website design. White space design is a great way to make your site flow better, and again, makes everything a bit easier to look at, too.
A Good SEO Strategy
When you’re designing your website, search engine optimisation (SEO) is something you should have in the back of your mind at all times. Because by having an SEO-friendly website, you’ve got a better chance of getting more traffic via search engines.
And let’s be honest, what’s the point of having a killer website design if no one is visiting your site to see it? By being easy to find on Google, you can get a ton more business via the web, which of course is a good thing.
Mastering SEO, and keeping up with the latest SEO trends, can be a bit complicated. But once you familiarise yourself with the basics of SEO, you’ll realise that the whole idea is designed with user experience in mind.
So take some time to do a bit of research, and don’t be afraid to ask an SEO professional for help, either. Because without SEO, you’ll have a hard time getting traffic on your site, which isn’t what you want.
An “About Us” Page
For some reason, the “About Us” page isn’t as popular as it was a few years ago. With that being said, it’s important that you and your website have an About Us page, so users can quickly find out more about you, your brand, or your business.
A great way to make a modern About Us page is to include a short 1-minute to 90-second long video that tells users who you are and what your business is all about.
People love watching videos, and you can get some media on your site, too, which can help break up all of the various walls of text.
A “Call to Action” Statement
Last but not least, it’s important to include a few “call to action” (CTA) statements on your site, especially on key pages. That way you can turn website views and traffic into something more profitable for your business.
Depending on what kind of website you have, and what kind of business you have, will determine what kind of CTA you need. For example, if you have an eCommerce store, a great CTA would be a button that links to your store at the bottom of the opening statement on your landing page.
If you have a blog, an effective CTA would be a link to another blog post, or an e-mail newsletter signup, at the end of every post. Regardless of what kind of site you have, or what kind of business you own, you can find quality CTA examples online with a quick Google search.
Key Web Design Elements for Your Company Site
Well, there you have it! Those are a few key web design elements that you should keep in mind when designing your company website!
Again, above all else, try to keep things simple and efficient. Make your site easy to use, and easy to look at, and users will enjoy browsing and want to do business with you.
Also, try to learn about SEO, and use CTA’s when appropriate, so you can turn that traffic into profit. Make sure you have an About Us page, too, so people can learn about your business.
Need help designing your company website? Have some questions? Contact us today, we’ll be glad to help you!