Email has come a long way in its nearly 50-year history. In its journey from technical marvel to an essential part of daily life, it's become a critical component of any successful business strategy. With the sheer volume of emails a person receives, it can be...
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Running a good campaign is the difference between winning and losing an election, where only one person can be voted into office. There might be two or a handful of people seeking to win the same contest, but standing out from the rest assures a...
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What is it about the terms ISO or quality management system documentation that makes people squirm? Is it just dread of "the bureaucracy"? Here's how to fix it. The remedy: structure your organization's QMS documentation so that everyone "gets it". Sounds simple enough, right? It's common sense...
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It's 11:49 AM and you're on a roll. Typing, what feels like, a million words a minute, no one can stop you. Then it happens. It's 11:50 AM and your Apple watch is telling you to stand. How many hours has it been since you've...
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Copywriters are one of the most essential people to add to your marketing team to help skyrocket your business and sales. But what about when you don't have it in the budget yet or are unable to find someone to write your copy? Well, now...
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When recovering from any sort of addiction, it often feels like you're all alone. The truth is that addiction is common. More people suffer from it than most of us realize. Something good to come from this is the fact that those experiences help us in...
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In 2011, the number of smartphones in the US surpassed the number of people. More people are looking at their phones than reading print. Is the future of print ad campaigns dead and gone? If you own and operate a business, you're always thinking about the...
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What’s in a name tag? Turns out, a lot. From breaking down mental distance to making wearers more approachable; conference badges can be the difference between an overly successful and engaging conference attendance and a dismal one. The Case on Conferences Given a choice, most people would opt...
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According to estimates, an astonishing 281 billion emails are sent each day. Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox. To make sure your emails don't end up...
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People like listicles because they like breaking things into categories and see differences between those categories. You can find all kinds of listicles on the Internet, ranging on all kinds of different topics. Buzzfeed invented the listicle and things were never the same again. When it comes...
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