In 2011, the number of smartphones in the US surpassed the number of people. More people are looking at their phones than reading print. Is the future of print ad campaigns dead and gone? If you own and operate a business, you're always thinking about the...
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People like listicles because they like breaking things into categories and see differences between those categories. You can find all kinds of listicles on the Internet, ranging on all kinds of different topics. Buzzfeed invented the listicle and things were never the same again. When it comes...
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Did you know that 77 percent of American adults go online every day? And, of that 77 percent, 26 percent spend almost all of their day online. Americans are plugged in more often than not -- that means you have a lot of opportunities to share...
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Creating great content takes time. Indeed, the majority of marketers take at least 1 to 2 hours to write a blog post of 500 words. That might not sound too bad. But in reality, the writing is only the first step. Keyword research, proof-reading, editing, optimizing for...
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You see your customer base ballooning and your bank account growing even bigger this year, but how exactly do you get there? If part of your formula for business success doesn't involve pleasing the Google or Bling gods, then you're missing out on more sales than...
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According to research, the average viewer takes about 15 seconds to decide if they are going to stay on your website or not. The simple action to improve your writing will help you to write compelling stories and keep your traffic interested. If your writing is...
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89% of B2B marketers report that content marketing is their most effective way of bringing in new leads and sales. Which is why a strong B2B content strategy should be the backbone of any marketing campaign. Not sure where to start? Read out tips below on...
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A massive amount of Americans shop online, and as that number should grow as more people gain internet access. With so many people looking for products and services online, is your business ready? If your digital marketing strategy doesn't include content marketing, then the answer is probably no. We...
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We create 2.5 quintillion bytes of data each day. That's a pretty hard number to wrap our brains around! But as interesting as that is, it presents a pretty big problem for those of you trying to promote your content online. There's way too much competition for...
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Are you spinning your wheels in a content marketing rut? It happens to the best of us. But a few expert content marketing tips might be all you need to move in the right direction. Before we get into details, it's worth noting that everyone seems...
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