CyberEdge Group Completes Launch of LeadingEdge Group to Satisfy Marketing Needs of All IT Vendors
CyberEdge Completes Transformation into a Cybersecurity-only Marketing firm, Now Serving One in Every Six IT Security Technology and Services Vendors With $10 Million or More in Annual Revenue
FOR IMMEDIATE RELEASE
Annapolis, MD, July 21, 2021 – CyberEdge Group, the largest marketing firm dedicated to serving the cybersecurity vendor community, today announced it has completed the launch of its new sister company, LeadingEdge Group, following its previous announcement. With the completion of this launch, CyberEdge has now transformed into a cybersecurity-only marketing firm.
CyberEdge Completes Transformation into a Cybersecurity-only Marketing Firm
Dramatic increases in ransomware and other cyberattacks perpetrated by cybercriminals and nation-state threat actors have prompted companies and government agencies around the world to increase their investment in cybersecurity technologies and services. According to CyberEdge’s 2021 Cyberthreat Defense Report, which conveys valuable insights from 1,200 IT security professionals from 17 countries and 19 industries, the IT security industry is experiencing:
- Record-setting successful attacks. 86% of organizations experienced a successful attack, up from 81% the prior year, the largest year-over-year increase in six years.
- Record-setting ransomware attacks. 69% of organizations were victimized by ransomware, up from 62% the prior year. 57% of victims paid a ransom. Of those who paid, 28% failed to recover their data.
- Record-setting personnel shortages. 87% of organizations are experiencing a shortfall in skilled IT security personnel, up from 85% the prior year, prompting new investment in managed IT security services.
- Increased IT security spending. Today, 13% of a typical IT budget is dedicated to information security, including personnel, technologies, and services. Despite the global pandemic, 78% of organizations have rising IT security budgets in 2021.
“I’m pleased to announce that CyberEdge has completed its transformation into a cybersecurity-only marketing firm,” said Steve Piper, founder and CEO of CyberEdge. “Moving forward, CyberEdge will be laser-focused on serving the marketing, research, and competitive analysis needs of growing cybersecurity vendors while our sister company, LeadingEdge, will do the same for IT vendors outside the cybersecurity industry.”
LeadingEdge Consulting and Sales Functions are Fully Operational
Effective immediately, LeadingEdge’s consulting and sales functions are fully operational, as is its new company website. The CyberEdge subsidiary has already signed its first customer under its new brand and has engaged more than a dozen technology vendors by discussing their marketing, research, and competitive analysis needs.
“It took several months of careful planning, but I’m proud to say that LeadingEdge’s consulting and sales functions are fully operational,” says Piper. “As our veteran consultants have extensive subject matter expertise across dozens of IT industry segments – including cloud, networking, storage, virtualization, IT service management, and more – LeadingEdge is ready and able to tackle virtually any marketing initiative thrown our way.”
For More Information
For more information about CyberEdge, connect to our website at www.cyber-edge.com, email us at [email protected], or call us at 800-327-8711. For more information about LeadingEdge, connect to our website at www.leading-edge.com, email us at [email protected], or call us at 800-371-9366.
About CyberEdge Group and LeadingEdge Group
Founded in 2012, CyberEdge Group is an award-winning research and marketing consulting firm serving the diverse needs of information security vendors and service providers. Headquartered in Annapolis, Maryland, with more than 50 consultants based across North America, CyberEdge boasts more than 200 of the security industry’s top vendors as clients. Today, CyberEdge services approximately one in six cybersecurity vendors with $10 million or more in annual revenue.
Founded in 2021, LeadingEdge Group, a subsidiary of CyberEdge Group, assumes CyberEdge’s role in serving technology vendors outside the cybersecurity industry. The vast majority of CyberEdge’s consultants are also available to LeadingEdge clients, possessing deep subject matter expertise across virtually all IT industry segments.
About the 2021 Cyberthreat Defense Report
In November 2020, 1,200 IT security decision-makers and practitioners completed a 27-question online survey. Each participant was employed by a commercial or government entity with a minimum of 500 employees. Participants came from six geographic regions: North America, Europe, Asia Pacific, the Middle East, Latin America, and Africa.
The Cyberthreat Defense Report gauges perceptions about cyberthreats and ascertains future plans for improving security and reducing risk. It enables IT security professionals to benchmark their company’s security posture, operating budget, product investments, and best practices against peers in their industry and geographic region.
Connect to www.cyber-edge.com/cdr to download a complimentary copy of the 2021 Cyberthreat Defense Report.
The CyberEdge Group and LeadingEdge Group names and logos are trademarks of CyberEdge Group, LLC in the United States and other countries. All other trademarks and service marks are the property of their respective owners.
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Originally Posted On: https://syndication.cloud/cyberedge-group-completes-launch-of-leadingedge-group-to-satisfy-marketing-needs-of-all-it-vendors/
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