How to Write a Compelling Logo Tagline
Deciding on a tagline can be tough.
In order to make a good one, you need to choose what you want your customers to remember you for.
If you do, you’ll build great brand recognition, which will result in better business performance.
Keep reading for tips on crafting a logo tagline that works.
Tips for Creating the Perfect Logo Tagline
Define What Your Company Does
A tagline is meant to give people a specific image or impression of your company, so the first step is to carefully define what you want that message to be.
Write a short description of what your company provides and what makes you different. It could be a full paragraph or just a few short sentences. It doesn’t matter how long it is, as long as it accurately describes your business.
This will be the base for your logo tagline.
Cut it Down
After you have an idea of the message you want to send to your consumers, you need to start cutting chunks out of it.
A logo tagline needs to be short, succinct and to the point. If it’s too long, people won’t bother to read it and you’ll lose them. If that’s the case, it won’t have any positive impact.
Take the description you wrote in the previous step and identify any unnecessary information. If it’s not important, cut it out. Ideally, you’ll be left with once sentence at the end of this stage.
Cut it Down Even Further
While a sentence will seem very short in comparison to what you started out with, it’s still too long for a tagline.
Think about the most famous company taglines in the world, like Apple’s ‘think different’ or Mcdonalds’ ‘I’m loving it’. The fact that they’re only a few words is part of the reason why they’re so popular. It makes them easy to remember.
Yours needs to follow suit. See how short you can make it while still being informative.
You don’t need to sell your product or service in a logo tagline, only grab people’s attention and give them something to remember.
Craft Your Logo Around It
Once you’ve come up with the perfect tagline, you need to find a way to integrate it into your logo design.
You don’t need to pay huge fees for graphic designers to do this for you. There are plenty of ways you can create DIY logos online. When you do it this way, you save money to keep in line with your financial goals and have complete control over what your logo looks like.
Only you know the true identity of your business, so it’s only right that you have creative control over the branding, and that includes the logo and tagline.
Keep It Simple
The tagline you decide on will be displayed on websites, signage, promotional products, business cards, and maybe even uniforms. Keep this in mind when designing it.
Make it short, sweet and straight to the point.
If you do, you’ll have something that embodies your brand image and sticks in your customers’ minds, making your business one to remember.
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