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What’s The Difference Between Facebook Ads and a “Boosted Post”?

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Originally Posted On: What’s The Difference Between Facebook Ads and Boosted Posts? — Bastion Elevate


Social media marketing is one of the most effective ways for a business to gain visibility across all industry types. However, it can also be an overwhelming endeavor because of the myriad options available. Facebooks is one of the most well-known platforms for social media advertising because it offers several options for advertising.

Before you embark on a full-fledged campaign, though, learn about the differences between the marketing options on Facebook. This is especially true for determining the difference between a boosted post and a traditional Facebook ad.

What is a boosted post?

A boosted post is just as it suggests: taking something that you already posted for the business and then creating more visibility for it. The post in question does not necessarily have to be structured to promote something special for your business.

The point of a boosted post is to utilize the traction gained from a post that may be popular with your followers or something that resonates with a wider audience and then ensure that more people see it to bring traction to your business page.

What is a Facebook ad?

A Facebook ad is a targeted advertisement that seeks to sell something to your audience, either in terms of a product or service. You use the Facebook Ad Manager construct to create the campaign and determine how long you want it to run, the demographics you want to see it and the budget you plan to allocate towards it.

Pros and Cons of Each

The pros of using a boosted post is that it seems more organic to social media audiences, which may be more compelling in terms of generating clicks. The cons of a boosted post is that the audience in question may not know that the goal of the post is to “Like” the business page or make a purchase.

The pros of purchasing a Facebook ad campaign is that there is no question about the desired outcome of the post. The ad compels the user to click on the link to either “Like” the page, make a purchase or engage in some other behavior explicitly noted in the ad.

Most companies use a combination of the two to generate both paid visibility and organic interaction with users.

Navigating the complexities of social media marketing is something that as a business owners, you likely do not have enough time to do. After all, there are numerous other elements of running a business that require oversight.

Bastion Elevate partners with businesses of all types to manage their social marketing needs. Visit to learn more.

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