What’s In It For Me? The Payoff of Real Estate Online Advertising
Many people probably remember seeing Realtors(R) faces on bus benches.
It was just the way they used to advertise and bring in new clients. That image signified a great deal of pressure for the Realtor(R). Their smiling face had to be convincing enough to tell the client, they were trustworthy.
The internet, however, has changed real estate online advertising. Realtors(R) can now rely on the internet for their marketing strategies to bring in new business.
When you advertise online you’re trying to sell a lifestyle. Your goal is to make potential clients imagine themselves in their dream home.
If you want to make their dreams come through, we’ve put together a guide to help you do it.
Digital Means Trackable
The digital era has made it possible for real estate online advertising to reach more people than old-school advertising. With the use of Facebook accounts, companies are able to track the number of shares and followers. As well as Twitter and Instagram.
Google Analytics keeps track of daily page visits, time spent on the site, and places where people click.
With previous marketing campaigns such as bus benches and newspaper adds it was more difficult to track the audience reached. The problem with newspapers and magazine adds, is only readers from a certain age and demographic.
Pay-Per-Click Real Estate Online Advertising
Pay-per-click is a type of online advertising and they also appear near the google searches. This advertising model ensures the client only pays when the advertisement results in a lead.
If the real estate company doesn’t get a click on their ad, then they don’t have to pay for it. It’s a way to create cheaper and more effective promoting.
Pinning has become so popular and for those who advertise, nearly 30% have an annual income of over 100K. Realtors(R) can see an increase in their number of visitors if they sign up for Pinterest.
The boards are part of why Pinterest attracts so many people. Real estate agents can post pictures of their projects in boards to attract buyers and sellers.
Boards titled dream home, style and decor, city apartments and such attract many views that can lead directly to a real estate site.
Instagram has over 300 million users. These users are active and like to participate in the conversation. What a better way to attract more clients than interact with them.
You can attract more followers by using the right hashtags and following the newest trends. Instagram users are always looking to follow trendy images.
Instagram often works by word of mouth. The user who sees your image might not be the one buying, but with the use of a button.
They can tell a friend “Click here” and the Realtor(R) can find a new client.
Ready to Advertise
It’s time to put these new skills to work and see your online real estate traffic increase. The use of Pinterest and Instagram will make your company more visually appealing.
Taking advantage of the internet is a smart way to create new advertising and marketing campaigns for your real estate company. And only pay for the advertising that will give you clicks and results.
If you enjoyed this article, check out the rest of the blog and learn a few more tricks