How to Use Content Marketing in the Mortgage Business
Content marketing is a great way for your mortgage business to reach prospective clients.
In the world of online marketing, content is king.
According to a survey by Roper Public Affairs, 80% of consumers prefer to get their information from articles, not ads. Of those, 70% reported that content makes them feel closer to a company.
Read on to learn more about how you can use content marketing in the mortgage industry to help your business!
Demonstrate Value to Readers
One of the most important ways to create an effective content marketing campaign is to demonstrate value to readers.
But how can you do this?
Put together well-written, relevant content. You should choose topics that are trending in your industry and that help provide insight and information on these issues.
For example, you could explain how FHA interest rates are indirectly impacted by the Federal Reserve’s decision to raise interest rates. The Fed raised interest rates most recently in June 2017, making this a relevant issue for those looking at mortgages.
By doing this, you build the brand of your business as one that provides value to readers, who also can be potential clients.
Use Unique Facts For Support
In order to become a reliable source of information in content marketing, you need credibility.
One of the ways to do this is by using unique facts from reputable sources. When you use facts to support your content, this helps you stand out from other writers.
But what sources should you use?
Your mortgage business should look to information from government websites and well-known real estate sources. Using unique facts is interesting to readers while also delivering a stronger message.
Incorporate Video Content
One of the ways to break up text in content marketing is to incorporate video.
Statistics indicate choosing video content is a wise choice now and moving forward. According to a study by Cisco, video content will make up 82% of internet traffic by 2021.
Video content helps bring the written word to life. You are able to supplement your written content with high-quality video. By creating videos about these topics, you can help your readers become more engaged.
Content Marketing For Your Business
Content marketing is a great way for your mortgage business to engage clients and prospective clients.
Part of a successful content marketing campaign is when you resonate with your readers in a unique way. One way to accomplish this is by delivering well-written content on relevant topics.
Look at what is trending in your industry and use unique facts in your written content. This will help readers to see the value in your work. It also helps build trust and a comfort level. This is essential for consumers in the mortgage industry.
There are lots of options for consumers when it comes to choosing a mortgage broker. When you use a strong content marketing campaign, it can be the difference between someone picking your business over another.
Leave a lasting impression on your readers by incorporating these things into your content marketing campaign.