Top Florida Law Firm, Clayton Trial Lawyers, Hires Brantley Davis Ad Agency
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Ad Agency to Handle Search Engine Marketing, TV Production and Media Placement
One of the top law firm marketing ad agencies in America has been hired by one of America’s best law firms. Clayton Trial Lawyers, based in Ft. Lauderdale Florida, has named Brantley Davis Ad Agency (BDAA) their Agency of Record. William Clayton, Founder of Clayton Trial Lawyers, said his firm had been searching for the right ad agency for a year. He finally found Brantley Davis Ad Agency through a close friend who manages a St. Louis law firm known for its unique advertising.
“Brantley’s track record of delivering results for law firms is what impressed us initially,” observed William Clayton, President of Clayton Trial Lawyers. “But the more we talked, the more I realized we shared a common vision for the Clayton Trial Lawyers brand. And now that we’re on the precipice of bringing that vision to life, I couldn’t be more pleased.”
Brantley Davis Ad Agency works with top personal injury law firms from New York to Los Angeles. The agency’s polished product is well regarded throughout the industry and has been the subject of humorous skits on The Tonight Show with Jimmy Fallon and Saturday Night Live. BDAA was founded in 2021 by Brantley Davis, an award winning writer and ad agency veteran of thirty years. He has been marketing law firms since 1993. Davis and his team are credited with introducing revolutionary marketing tactics that changed law firm marketing, including the use of fifteen second bookend commercials, competitive frequency benchmarking and creative hooks like “What’s Your Case Worth?”
“We’re thrilled to be working with one of Florida’s top personal injury law firms,” commented Brantley Davis, President of Brantley Davis Ad Agency. “Attorney William Clayton has a brilliant legal mind and clever wit that lends itself to break through marketing. An ad agency can’t ask for much more.”
The attorneys at Clayton Trial Lawyers are known throughout the country as elite trial attorneys and are regularly listed in the Best Lawyers in America. William Clayton, founder of Clayton Trial Lawyers, was a top shareholder at one of the nation’s largest law firms for fifteen years before launching his own firm. He has served as a national chair in litigation and tried more than 100 cases in state and federal courts, winning more than $150 million in jury verdicts. Mr. Clayton has received numerous accolades for his work in Florida and around the U.S., including Ft. Lauderdale “Trial Lawyer of the Year,” “Legal Elite” in Florida, “Best Lawyers in America,” “Best Law Firms in America,” “Legal Elite” in New York City, “Top Lawyers” in Vegas, “Super Lawyer” in Florida and “Top Lawyers” in Southern Nevada. The firm also was recently named one of the best in the region by U.S. News & World Report. But Clayton says his work isn’t about the awards or necessarily the money.
Clayton explained, “A lot of people say personal injury law is just about money. But the fact is, the money personal injury attorneys convince insurance companies pay to accident victims is a means to a just end. The money helps rebuild people’s lives. And that is an immensely rewarding payoff for me as an attorney and a person.”
Brantley Davis Ad Agency will handle Search Engine Marketing (SEM), and TV negotiations on behalf of Clayton Trial Lawyers in the West Palm Beach, Ft. Lauderdale and Miami markets. The agency is also developing its proven TV spots and adding a twist the staid Florida market is not expecting.
When asked about the twist, Brantley Davis was circumspect, “In the interest of discretion, we never reveal an ad campaign before launch but I will tell you this. These ads will have Clayton Trial Lawyers humming.”