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The Ultimate Guide to eCommerce Shipping

If you run an eCommerce business, chances are you ship dozens, or even hundreds, of packages to your customers every day.

When you’re shipping such a high volume of items, it is essential that you select the right shipping company to ensure that your products arrive on time without the deliveries costing you a fortune.

Managing your eCommerce shipping is an essential decision in your new business. You have to determine which strategy can offer you more convenience, provide outstanding customer service, deliver a great reputation, customize for your needs, and is the most economical.

Here is your ultimate eCommerce shipping guide to help you get the best shipping rates.

The Products You Are Shipping

Do your products have any special requirements? Some shipping companies can’t deliver certain shapes or sizes. Others can but will charge you higher rates for these types of items.

For instance, if you are shipping mostly smaller products, you might want to choose a company that offers a flat-rate shipping package deal. If your products are large, freight shipping charges might be your best bet and you should look into that.

If Their Services Suit Your Needs

Each shipping requirement of a business is different (degradable, time-sensitive, etc.). Therefore, it’s important that you select courier services that provide services that suit your specific needs.

You can benefit from hefty cost savings by selecting a shipping company that specializes in a certain type of service.

For example, do they offer reliable transportation, warehouse, and fulfillment or consolidation solutions? These are some things you want to look into.

The Type of Reputation they Have

You will also want to include this factor in your decision-making process as well. Choosing a shipping carrier based on the fact they have cheaper rates could end up being a huge inconvenience to you (lost items, long delivery times, etc.).

Run a background check on the shipping carriers to ensure you are choosing a company that has an outstanding track record.

Business Considerations

Those are some significant business tips that you should consider and follow; however, there are some more that are worth looking into.

These include:

  • The shipping company’s experience
  • Pick up Facilities
  • The various insurance options they offer
  • The type of delivery services they offer (weekends, next day, etc.)


There are a plethora of options to choose from when shipping, from materials to which carrier to use. When searching for the right company, you will want to compare prices to search for the most cost-effective option.

Don’t just rely on personal preference. If you automatically go with who you are most comfortable with, you may be overlooking an option that will save your company money.

You can also use a service like Certified Mail Labels. They will reduce your prices on address and USPS printing.

Making Shipping Cost-Effective

Shipping is one of the most complicated, time-consuming process that any business can be a part of. Unfortunately, if it isn’t completed correctly, it is also something that can cost a great deal of money.

However, with these business tips, you will find ways to make shipping much more efficient and cost-effective.

Choose the Right Materials

One of the first ways you can begin saving money on shipping is by looking at the actual materials you use. For starters, make sure you use the correct size of box for the item.

Instead of allowing a large amount of the box to be filled with air, choose a smaller box. Getting accurate costs on your shipping is also an important part of the shipping process.

Review your Options

Finally, make sure you are looking at all your options when it comes to shipping. For example, if you are delivering something locally, you won’t need to pay for an additional service like air shipping.

Being cognizant of the different ways you can actually send your shipments can help you save money in the long run.

The best thing you can do to improve your shipping costs is to make smart choices. Even small savings can add up in the end.

Look for ways to cut costs without having to sacrifice the speed or accuracy of your shipping procedure is the best option to go with.

Decide on Dependable Delivery

Whether a business delivers physical goods or a web-based service, fast and reliable delivery is a MUST.

Web-based products such as eBooks and video lessons are purchased with the expectation of instant access. Automated delivery of e-Products has greatly expanded within the last decade and there are many reliable services who can manage the delivery process for clients.

Cloud users can send a downloadable link to buyers via email instantly through automated mail providers such as MailChimp or Aweber.

The demand for 2-day and same-day shipping is on the rise and large competitors, such as Amazon, have used this need to their advantage. It is possible to outshine these big businesses by offering more shipping options and reliable package tracking to customers.


Are you planning to ship your boxes? There are options ranging from overnight to ten days. Most customers will be expecting their goods the day after they get a shipping notice, so don’t feel the need to splurge on a couple extra days.

If you are storing your merchandise yourself, find out if the carrier will come to you for a bulk pickup. If you can negotiate this without a fee, it will save a ton of money in both gas and time.

You can also elect to store your subscription boxes in a warehouse. The ideal shipping service can house your products, gather them when you are ready and ship them out to your customers.

This will give you extra time to focus on important things, like your business!


Depending on what your subscription entails, your package could range in size from something small, such as a book, to something much larger. Choosing the right packaging is important because using a box that is too big or too small can damage the items that you are shipping.

Boxes lose most of their strength after one use. You should keep a 2-inch barrier around your product inside of the box. Nothing will upset a customer eagerly awaiting to see what the current month’s box contains more than opening it only to find disappointment.

Many customers look forward to the monthly unveiling. You don’t want to let them down.

One of the catchphrases on every e-business owner’s mind is how to increase efficiency and manage costs. With the best ways of doing business put into place, employees can accomplish more in their typical workdays.

With an eye on efficiency, your online business gets spillover effects from being able to satisfy more customer orders per day. For example, employees have extra time to follow up on customer problems.

These could range from handling requests for refunds to re-shipping items that were lost or broken in transit.

Increasing Efficiency

Efficiency is the key to a successful business strategy. Having streamlined procedures and processes can benefit both employees and customers. For example, the shipping and fulfillment process is time-consuming, yet essential for a business to thrive in the fast-paced world we live in.

Coordinating shipping services and corporate couriers takes times… time that could otherwise be spent with current and potential customers.

Fortunately, the shipping process, as exhaustive as it may be, is capable of being optimized by online applications. Being able to ship from the Cloud, schedule pickups online and automated distributions are a few of many perks gained from web-based shipping.

There are a limited number of hours in the day; make the most of them by choosing a convenient and cost-effective shipping process.

Today’s online businesses want to cash in on the $1.6 trillion market worldwide, which included 20.4 percent year-over-year growth, according to Forbes contributor Trefis Team.

This is causing changes in business practices to big companies like UPS and FedEx, which ahead of the holiday season in 2015 worked to make better sorting facilities. They are hard-pressed to accommodate all of the growth in the market.

Getting The Best Shipping Rates

Online businesses can streamline their operations to get their goods out the door on a tight schedule on the same day while enjoying the best shipping rates.

Without a doubt, selecting the right shipping company can mean the difference between the success and failure of your eCommerce store.

Contact us for more eCommerce business tips when it comes to choosing the right shipping company for your needs.

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