How to Start a SquareSpace Blog to Drive Traffic for Your Construction Company

Did you know there are over 1 billion websites on the internet? This means there is a lot of competition for web traffic.

Many websites are desperately searching for ways to boost web traffic. One potential solution is to develop a SquareSpace blog.

Producing high-quality content is like a funnel to your website. This is especially true for niche content such as a construction blog.

Read on for a beginner’s guide to using SquareSpace. Explore tips on how to generate web traffic and new business revenue by blogging.

Develop a SquareSpace Blog Template

Creating a website has never been easier. Many people falsely assume that you need a bachelor’s degree in computer science or experience writing software code.

This may have been true in the past, but free online tools like SquareSpace have changed the games. SquareSpace offers pre-built templates that are ready to host your blog.

Choose a template that works well with your long-term vision. Some templates utilize navigation menus to direct visitors to categories or specific topics. Other templates use a column approach to organize blog posts.

Many popular templates feature a photograph that quickly tells visitors what your blog is all about. For example, if your construction company specializes in installing Tamko Shingles, it may feature roofing photos.

Install Plugins to Enhance Your Blog

The next step is to install plugins that are designed to optimize your blog. There is a multitude of plugins available, many of which are free. Each plugin serves a different purpose.

For instance, a construction or home improvement blog needs a contact form plugin. This allows visitors to contact you in the event they are interested in your services.

There are also important security-related plugins to install. These plugins backup your blog in the event of a security breach.

Another recommendation is to download plugins that help people find your blog in online search results. These plugins are search engine optimization (SEO) tools and are critical to boosting web traffic.

Create Posts with High-Quality Content

Google and other search engines rank blogs in part based on the content quality. The algorithms used by search engines look for prominent keywords in the blog post.

Keywords need to be included in the blog post title, as well as any section headers. A good rule of thumb is to use an SEO keyword five times for every 500 words.

Another tip is to create blog post titles that grab the reader’s attention. The objective is to encourage the reader to click on the blog link and visit your website.

Lastly, insert hyperlinks into your blog post that link back to your website. If visitors click on the hyperlinks, they will be redirected to other interesting areas of your site.

Wrapping It Up

Creating a SquareSpace blog is certain to drive traffic to your website. Selecting a modern template and installing effective plugins help meet this objective.

The most important aspect is publishing high-quality content on a routine basis. If you enjoyed this article, check out our blog for other great articles.