Here’s How Electrical Businesses Can Start Promoting Themselves Online
In the next 10 years, the number of electrical businesses will grow by 14%.
This is why there has never been a more important time to use strong marketing techniques that help your electrical business stand out.
The good news is that you don’t have to be a marketing expert to start implementing some proven techniques today. Read on to learn more about how to market your electrical business and grow your customer list.
A Strong Website for Your Electrical Business
Your website is one of the first places a potential customer will visit when wanting to learn more about your electrical business. For this reason, it’s important that all of their questions can easily be answered in one visit.
This means making sure you have a clean look to your website that is both relevant and easy to navigate. Be sure to include specific information like the best way to reach you, what kind of services you provide, and if you can offer any kind of warranty or guarantee.
The more clear and transparent you can be, the more likely it is you’ll get the call.
A Well Strategized Social Media Plan
Social media is a great way to get potential customers engaged and show off how much knowledge your electrical business has.
When it comes to planning out your posts, remember that audiences respond well to informational articles, so try sharing pieces relative to electrical work within the home. It doesn’t have to be yours to share it, as long as the original source gets credit.
Social media is also the first place to turn to when you have an upcoming deal or sales event. You can also join a private group where you can make a suggestion and help other social media users. All of these methods combined will help you gain trust and bring in new customers.
Using a Referral Program
Word of mouth can be a great form of advertising and can be one of the most effective as well. See if you can manage some type of referral program that offers your customers discounts on recommending your services. Be sure to leave a card or flyer behind so they have something to pass along.
You can make this as fancy or as simple as you want. Some electric companies simply bring a bottle of wine to say thank you for using their services, which can lead to more recommendations.
Google is typically the first tool people turn to when looking for a specific service. The search engine will show the one with the best SEO, an achievement that typically comes as a result of a lot of legwork.
If you’re not familiar with the term SEO (Search Engine Marketing), it’s using a variety of techniques to improve your ranking on a google search. While some of these methods can be more advanced, some can be as simple as using the right combination of keywords on your business’s website or blog.
Directory sites that are created specifically for household services are often a great marketing solution for electrical businesses. Not only does a directory site help you market to a specific location, but it also gives you space to include plenty of information about your business and its services.
Often directory sites include a space where customers can leave reviews which can also help drum up new business. Since the price of being in these directories are typically low, they are a great option to have.
Many businesses don’t utilize email marketing, but the truth is that email is still one of the strongest forms of marketing available.
While it may not bring in new business, it will keep you in the forefront of previous customers mind. This increases the chances they recommend you or hire you for another job.
Your emails don’t have to be lengthy and can include anything from a few helpful household hints to a coupon for their next service. Sending out emails twice a month is typically enough.
Demonstrating knowledge always help to show off your professionalism and expertise. This is why spending a bit of time each month hosting a class or event that teaches a relevant skillset is a great tool to utilize. This is also a great time to show you’ve invested in quality products like Elektriker Oslo for your business.
Often you can volunteer at neighborhood community centers, farmers markets, or other community held events to hold a class on a specific subject. Be sure to have plenty of materials on hand – like business cards or flyers. That way those who take the class know who to contact.
Flyers are another option that many have mistakenly believed have gone out of date. Whether you simply drop them off door to door or have them posted onto a tackboard at a local coffee shop, getting your name out there is a great way to bring in new customers.
While they may not call right away, they now know that they have an electrical business nearby to turn to the next time they need one.
Growing Your Business
It’s important to remember that marketing for electrical businesses is often a trial and error process. It’s all about what works for your unique audience and location.