From Doggie Daycare to Dentists: How to Promote a Website Effectively
The internet is now saturated with well over 1.5 billion websites.
That’s a hell of a lot of competition for new websites to overcome!
- There’s no point having a website and creating content if no-one’s going to see it. How can you stand out from the crowd?
Thankfully, there are many ways to rise above the rest. All it takes is the right approach.
Intrigued? Keep reading to discover how to promote a website.
1. Search Engine Optimization
First thing’s first: search engine optimization (aka SEO).
SEO will be the backbone of your long term traffic strategy. Without it, your website simply won’t flourish as it could.
Essentially, SEO is all about employing techniques that help search engines find, read and understand your website. The better the content, and the more it’s optimized for SEO, the higher it’ll rank.
By targeting the right keywords, creating darn awesome content, and building backlinks, you will start featuring higher in search engines (like Google).
This is a major topic and one we can’t cover in detail here. Be sure to read more into it on our site though.
Equally, if you’re after franchise SEO, then that link is a good place to start.
2. Create a Blog
Blogging goes hand in hand with SEO.
It’s all to do with content marketing. Essentially, you create epic content around keywords people are searching for, which provides insane value to readers. By optimizing it for SEO, that blog content will start ranking on Google.
People find the answer to their problem and find themselves on your website in the process. Provided the value is there, they may even give you their email address to hear more from you in the future.
3. Guest Post for Other Websites
Guest posting is where you write a blog post for another website…for free.
That might sound ridiculous. After all, you’ve got enough jobs already! Why would you do anything for free to help out a competitor?!
Well, it’s about exposure. They already have an audience where you might not. By creating something epic for them, you forge a relationship with an influencer and get access to their readers.
Their readers might become your readers! Even better, you might be able to link back from their authority site to yours. That’s awesome for SEO and will boost your site in search engines.
4. Get Involved in Forums
These days there are all sorts of place to interact online.
Forums like Quora and Reddit are a great place to develop a presence. By commenting, interacting with fellow users, leaving insightful answers to peoples’ problems, you can grow a reputation as an authority.
People value your input and can find themselves eager to hear more from you on a topic. Leading them back to your website (in line with forum regulations), you attract more readers in an organic way.
Final Thoughts on How to Promote a Website
There you have it: 4 tips explaining exactly how to promote a website.
The internet has an enormous number of websites on it these days. Standing out from the crowd is no mean feat.
However, as we’ve seen, there are some straightforward strategies to skyrocket your rankings in no time. Hopefully, this post will help you do it!
Want more articles like this? Head to the digital marketing section of the blog now!