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Brand Development and SEO: Building a Powerful Online Presence for Long-Term Success

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Brand Development and SEO: Building a Powerful Online Presence for Long-Term Success

Brand development and generating brand awareness is now a top priority for a majority of marketers. About 85% of marketers say there’s more of a demand for brand content than ever before. In fact, content marketing can drive three times higher engagement than advertising (leading to brand awareness, recognition, and recall).

If you’re focused on brand development this year, you need search engine optimization (SEO) marketing. A strong SEO strategy can help you boost brand visibility, leading to awareness. More people will engage with your brand, making you more memorable, too.

Read on to learn about brand building with SEO today!

Use Storytelling

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 61% are more likely to shop from companies that offer unique content. Another 94% will show brand loyalty to companies that remain transparent.

You can engage your target audience and help them feel more comfortable with your brand by offering unique, honest stories. Stories are also memorable, which will help encourage brand recall.

When a consumer wants to purchase your product in the future, they’ll remember the story you told.

Before developing your brand-building SEO strategy, learn more about your customers. Consider the problems they face on a daily basis and how you can offer a solution. If you’re targeting more than one audience group, create buyer personas.

For example, you can segment customers based on:

  • Age
  • Gender
  • Location
  • Marital status
  • Income
  • Career
  • Education
  • Buying behaviors
  • Pain points
  • Online behaviors
  • Interests
  • Hobbies

Segmenting your target audience into buyer personas will enable you to create personalized content. Personalization will help you forge stronger connections with your customers. It can also make it easier for you to tell stories that are relevant to each persona’s needs and interests.

Try to communicate your brand’s values through storytelling. Nearly 90% of customers remain loyal to brands that share their values.

About 43% also spend more money on brands they feel loyal to.

Target Keyword Phrases

Before creating blog content for your SEO strategy, gather keyword research. Keyword research will help you determine what queries your customers use during a search. You can create content relevant to those queries to appear for more searches.

If your content doesn’t match the user’s search intent, they’ll leave your website without exploring other pages. Your bounce rate will increase, which can cause your search engine rankings to decline. Low rankings will hurt your ability to generate brand visibility and awareness.

Create a list of target keywords for each buyer persona. Prioritize long-tail keywords and phrases, which can help you determine the user’s search intent.

Their search intent indicates what they expect to find during an online search.

For each long-tail keyword on your list, choose a few short-tail keywords (usually one or two words). Sprinkle these keywords into your content to avoid keyword stuffing.

When optimizing your content for SEO, the primary keyword should appear in the:

  • Page title and URL
  • Opening and closing paragraphs
  • An H1 header
  • Body text
  • Image file name and alt text
  • SEO title and meta description

The SEO title and description will appear on search engine result pages. Make sure it’s engaging and relevant to the user’s needs to improve your clickthrough rate (CTR). A high CTR can benefit your organic rankings.

Talk strategy with a Brand Development expert

Get expert advice on the right strategy for your business! In our 30 minute strategy session we’ll dive into:

How SEO can work for your website and business

Which strategies will get the best ROI

Which packages are right for you

Prioritize Quality Over Quantity

When creating blog content, focus on quality over quantity. High-quality content can position your brand as a thought leader in the industry. Becoming a thought leader will prove your credibility as an expert, encouraging brand trust.

Diversify your content marketing strategy to appeal to consumers at various points in the buyer’s journey. For example:

  • Blog posts/articles
  • eBooks
  • Poll
  • Quizzes
  • Webinars
  • Videos
  • Testimonials

Always choose your target keyword before creating your content to avoid awkward text.

Improve the User Experience

You can also improve your brand’s reputation by offering a positive user experience (UX) across your website. Invest in your website’s technical SEO by hiring an experienced web design and development agency. Improving your website’s UX will benefit your rankings by improving your technical SEO.

Your website should be fast, user-friendly, secure, and mobile-optimized. Google will check the mobile version of your site first before indexing your content.

Providing a positive UX will show consumers you care about their experiences. They’ll have an easier time finding the content they need on your site, which could encourage more leads.

Promote on Social Media

Promote your content and engage your target audience on social media.

Consumers want to connect with brands online. Social media marketing will show them that you care about their needs and interests.

Make sure to adjust your social media marketing strategy based on the platform you’re using.

Optimize your content for SEO on social media too. You can add keywords within your captions and use image alt text to appear for searches within each social media platform.

Improve Your Brand Reputation

Your brand’s reputation and local SEO marketing strategy go hand-in-hand.

First, make sure to claim and optimize your Google Business listing. Consumers can visit your listing to find your location, website, contact information, and more.

Ask your customers to share their thoughts on your listing. Generating more customer reviews can benefit your reputation and local SEO rankings. A strong brand reputation will encourage more customers to trust your business.

You can leverage that brand trust to generate more leads and sales.

Hire an Agency for SEO and Brand Development

Leveraging SEO as part of your brand development strategy shouldn’t feel stressful. Instead, use these effective brand SEO strategies to appeal to your target audience. With these tips, you can generate brand awareness and trust.

Over time, you’ll start gaining loyal customers to improve your ROI.

Working with an experienced SEO and brand marketing agency can make all the difference. We’re here to help.

Contact us today to learn more.

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