7 Tips on How to Choose the Top Lead Generation Companies for Lawyers
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About 80% of marketers worldwide say generating more quality leads is now a priority. Another 75% are focused on generating website traffic. Without an effective lead generation system, however, you could struggle.
Competing law firms in the area might have an easier time attracting your would-be clients instead.
Before that can happen, consider researching the top lead generation companies for lawyers. Their lead generation programs can put you ahead of the competition.
You can generate brand awareness, website traffic, and leads to set your practice up for success.
Not sure which attorney lead generation company to choose? Here are a few tips that can help. With these tips, you can narrow down your options to find the best agency available.
Get ready to set your law firm up for success. Start your search with these tips today.
1. Set Your Goals
Before you start searching for the top lead generation companies, it’s important to establish your goals. Otherwise, you might not choose an agency that can meet your needs.
Consider what you want to accomplish through your lead generation strategy. For example, you might want to:
- Improve brand awareness and recognition
- Boost traffic to your website
- Establish your credibility in the industry
- Create more website content
- Engage clients on social media
- Book more case evaluations
- Improve your search engine rankings
Determine what you want to accomplish before you look into lead generation programs. Then, set a key performance indicator (KPI) for each goal.
For example, you might track social media followers, form submissions, or website visitors.
Once you establish your goals, you can determine which attorney lead generation services you need. For example, content creation can establish your credibility.
2. Look for Relevant Experience
Start your search online and start developing a list of the top lead generation companies for lawyers. Then, look into each agency. How long has the agency helped other businesses?
Look for a long-established marketing agency. They’ll have years of hands-on experience and expertise you can count on. A new agency, on the other hand, might still need to get its footing.
Choose an agency that specializes in helping law firms, too. Look into their lead generation programs. Do they have a strategy specifically for legal leads?
It’s important to choose a team with experience that’s relevant to your needs. Otherwise, they might struggle to accomplish your goals.
An agency that’s worked with law firms in the past will have a better understanding of your target audience. They’ll know which strategies will work to draw in leads.
3. Review Their Services
As you start narrowing down your list of options, look into each company’s services. Make sure their services are capable of accomplishing your goals. Here are a few services you might need.
A distinct brand will help you stand out from competing law firms. Clients will have an easier time recognizing your business on sight. You’ll need to maintain brand consistency to generate awareness and recognition.
Your brand includes your:
- Mission statement
- Vision statement
- Font styles
- Color palette
- Imagery styles
You can use your branding across multiple marketing channels to boost awareness. Without a distinct brand, however, you could fade into the background.
Web Design and Development
Design choices have a 75% influence on a website’s credibility. Without credibility, clients might not trust your legal practice. If your website is old, outdated, or unappealing, they might leave.
Each time someone leaves your website without clicking around, your bounce rate will rise. Your clickthrough rate and dwell times will drop. These metrics can impact where your website appears on search engines.
As your search engine ranking drops, potential clients might struggle to find your legal practice.
Before that can happen, look for top lead generation companies that can improve your website. Your website is an important tool for generating leads. You can use lead magnets and forms to convert visitors into leads or clients.
Look for lead generation programs that include website design and development. Make sure the agency can develop landing pages, too. You’ll need fresh landing pages for your digital advertising campaigns.
Ask the agency if they understand user experience design trends, too. User experience design can boost dwell times and clickthrough rates. Your search engine rankings could rise.
Content Creation and SEO
Nearly 70% of all experiences online start with search engines like Bing and Google. When someone needs a lawyer, they’ll search online. Does your website appear at the top of a local search for lawyers in the area?
With search engine optimization (SEO), you can improve your rankings. A higher ranking will help you appear in front of more prospective clients. You can generate brand awareness and website traffic as a result.
In fact, SEO drives 1,000% more traffic than organic social media. SEO can benefit your attorney lead strategy, too.
Leads through SEO marketing have a 14.6% close rate.
Look for an agency that offers content creation and SEO services.
Your fresh, engaging content will help you demonstrate your experience and expertise. You can establish your credibility, helping brand trust grow. Then, you can use SEO to appear in front of clients as they’re searching for lawyers online.
Pay-per-click (PPC) advertising is an effective strategy for developing brand awareness. You can also use PPC to generate website traffic and fresh legal leads. Your PPC ads can appear on social media platforms, Google, or other websites.
With PPC, you’ll pay each time someone clicks on one of your ads. Make sure to choose the top lead generation companies. Their experience and expertise will help you better manage your budget.
Ask if they have experience with platforms like Google Ads and Facebook Ads, too.
If you want to develop a PPC advertising strategy, make sure the agency offers website design services. They’ll need to create landing pages for your campaigns.
When someone clicks on your ad, they’ll land on your website. Then, you can use a compelling call to action to convert them into a lead.
Social Media Marketing
About 73% of marketers think social media marketing is effective. Social media marketing can help you generate more brand awareness. You can remain top-of-mind with potential clients, too.
The next time a client needs a lawyer, they might recall your social media posts. Then, they’ll contact you for a case evaluation.
Social media marketing can help you create two-way conversations with potential or existing clients, too. You can answer questions online with ease, improving your customer experience. Potential clients will realize you’re able to help.
You can use social media marketing to help potential clients learn about your firm, too. You can post about your recent cases and wins. Your credibility might rise, leading to brand trust.
4. Consider Their Reputation
Before choosing between the top lead generation companies, check each agency’s Google My Business listing. You can also check their website for client testimonials. What do their previous clients have to say about them?
Choose an agency that has a strong professional reputation. Their reputation can indicate their ability to accomplish your goals.
Choosing an agency other law firms trust will give you peace of mind, too. You can feel confident in your choice.
If the agency has any major complaints filed against them, scratch that company off your list.
5. Ask About Their Process
Ask at least three lead generation companies about their process.
They should start by learning more about your law firm and clients. Then, they should ask about your goals. If they don’t, they likely won’t accomplish your goals.
Ask how the agency will help you generate auto accident leads.
Choose an agency that will develop a strategy that’s unique to your needs.
6. Check Their Case Studies
Ask the top lead generation companies on your list for case studies. Make sure the case studies you review are relevant to the services you need.
Consider which KPIs the agency tracked. Did they accomplish the client’s goals? If not, they likely won’t accomplish yours, either.
Case studies can help you learn more about each agency’s abilities.
If they’re unable to help their clients, scratch that agency off your list.
7. Discuss Pricing
Ask at least three attorney lead generation companies for a quote. Make sure to ask for an itemized list of their services. Review each company’s contract, too.
What’s included within their pricing? For example, the agency might allow you to make edits for free.
Don’t rush to choose the cheapest option on your list. Instead, choose an agency with the best lead generation system. Make sure they’re capable of accomplishing your goals, too.
Choosing an experienced, capable agency can set your law firm up for success. You can generate more leads and clients. Then, you can get ahead of competing law firms while improving your ROI.
Gain Legal Leads: Choose the Top Lead Generation Companies for Lawyers
Choosing between the top lead generation companies for lawyers doesn’t have to feel like a hassle. Instead, give these tips a try. With these tips, you can find an experienced, capable agency.
With their help, you can set your law firm up for lasting growth and success.
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