4 Tips for Creating a Viral Facebook Post
So you want to go viral. It could be for future fame, financial gain, or because you really believe in your message.
All three desires are worth their own merit and can be the driving force behind your viral Facebook post. And all three can be a reality for you if you follow these tips!
Read on to figure out how to use Facebook to your advantage and get your name or message out to the masses.
1. Creating a Viral Facebook Post: The Hook
You can’t have a viral Facebook post without a topic. The topic and how it’s worded is going to be the “hook” that catches your readers. If the information is not of interest to them, they will keep on scrolling, looking for something better.
The title of your post, or the linked image, will be the first thing your audience sees and notices. Creativity, humor, or shock value matter.
The reader’s first taste of the article or post should be relevant to them and give them a taste of what they may be in for when they begin to read. Many people are not going to become engaged in an article that doesn’t interest them in some way. This means they likely won’t share it, hindering the likelihood of a viral post.
2. Images Are Your Friend
Images and infographics are also another great tool. Something visually pleasing and related to your article will entice the reader to share this great article or piece of information they’ve found.
Using visually pleasing components in your post will allow for the reader to remember what you say and take away some cool statistics or information. When information is paired with memorable images, the likelihood of the reader retaining the facts increases.
When posting to your own page, Facebook covers are equally important. These photos will draw the eye into your page and make people curious as to what you have to say.
3. Be Clear and Concise
Regardless of what age your main audience is, it’s no secret that the age of computers and smartphones has shortened the attention span of most readers.
When composing a post that you want to be shared over and over again, keep this in mind. Unless doing in-depth research, people are not going to be engaged in an extremely lengthy article.
They want facts and bullet points, and easy to read information. Don’t dumb it down too much, but keep in mind the vocabulary you use, as well as the topic at hand.
4. Ask and You’ll Receive
If you find that you’re still having a hard time getting your information or post out there to the masses, it might be time too take a look at social media influencers.
There are a couple ways to go about using these accounts that have tons of followers, but the easiest two are going to be joining in relevant conversations, or flat out asking for a mention of a quote.
Just being able to associate your post with this type of account should drive traffic and shares.
The Line & Sinker
Overall, creating a viral Facebook post isn’t incredibly hard. But it does require a good bit of thought and effort.
The other component is somewhat luck of the draw, but if you include these tips in your next attempt to go viral, you may just have some of that good luck.
If you need ideas on creating content that is strategically shareable, check out a few posts on content marketing.