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3 Key Tips for an Effective Recruiting Process

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Hiring employees is the biggest challenge facing small businesses in today’s economy. In a recent survey, 88 percent of small business owners said they’re not only struggling to compete with larger firms to attract talent.

Being a business owner, you know it’s impossible to run a company without workers. You have no choice but to find ways to hire and retain workers. Having an effective recruiting process goes a long way in helping you achieve that goal.

Read on to discover measures you can implement to keep your firm well-staffed at all times.

1. Invest in Employer Branding

75 percent of job seekers check a company’s reputation before applying for a job.

This tells you that it’s not only about the money. Your potential employees want to know what you stand for as an organization before they respond to your job ads. What’s the company’s stand on social issues such as racial equity, diversity, and inclusion, for example?

Investing in employer branding will gradually cast your firm as an awesome place to work. This will give you a competitive advantage in the labor market.

Start by building a positive workplace culture so that your existing employees only have good things to say about your company to their peers. That’s how you get job seekers to send in speculative job applications to your company.

2. Develop a Recruitment Strategy

So many small companies don’t have an elaborate recruitment plan. They only think about recruitment when the need to hire a new employee arises. This increases hiring costs and makes it more difficult to get the best talent.

A recruitment strategy defines your hiring processes. As soon as an open position arises, you will have a clear picture of the next steps. You’ll know where to post the job advertisement, how to screen incoming applications, and how to conduct interviews.

With a hiring plan, you won’t be left scrambling to fill a position when a key employee quits suddenly. Your recruitment gears will start turning immediately and you’ll find the right replacement within a short time and on cost.

3. Outsource Recruiting

As your business grows, so do its recruitment needs. It’s one thing to hire and manage 10 employees, and it’s another thing to manage a team of 50 employees. Hiring will become more time-consuming and with an increased number of applications, the risk of making bad hires increases.

This is the best time to consider recruitment outsourcing. This means letting a third party that specializes in staffing take over all your recruitment functions. All things considered, outsourcing is more cost effective than hiring in-house, and you’re assured of getting top talent.

Ensure you’re outsourcing to a firm that specializes in your line of business. For example, if your company deals in consumer-packaged goods, focus on finding a CPG recruiting firm. If your business is a medical practice, work with a healthcare staffing agency.

Streamline Your Recruiting Process

The labor market is ultra-competitive, so our business cannot afford to have an inefficient recruiting process. Implementing these tips can give your business an advantage when it comes to attracting and retaining employees.

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