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11 Latinx Influencers You Should Be Following

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Today marks the beginning of Hispanic Heritage Month, a annual celebration of the history and culture of the U.S. Latinx and Hispanic communities. The event, which spans from September 15 to October 15, commemorates how those communities have influenced and contributed to American society at large.

We wanted to take this time to celebrate the Latinx Influencers we love that are making waves across social media. From TikTok to Instagram and everywhere in-between the Latinx community is making a huge impact. From wine, to food and fashion these influencers inspire us!

Latinx Influencers To Follow

1. Vane Pena

Vane’s authenticity has gained a huge following, as they take followers on a behind-the-scenes journey of life. They talk about everything from mental health and gender identity to day-to-day struggles and wins. Along the way, they share life all while using comedy to help us relate to life and the issues that we all know too well. With 3 million followers on TikTok and counting, Vane isn’t slowing down anytime soon.

2. Nathan Apodaca aka Doggface

From homeless to viral TikTok star, Nathan has become the face nobody can forget. In September 2020 Nathan posted a TikTok video of him skateboarding, listening to Fleetwood Mac, ‘Dreams’, and drinking Ocean Spray Cranberry Juice that went viral around the world. As a result of Nathan’s TikTok video going viral, Fleetwood Mac, “Dreams” 1977 song was back on the music charts at #1 and the “Rumors” album at #7, garnering Nathan worldwide attention. His laid-back attitude and authentic vibe have made him in high demand.

3. Conrad Rocha

Conrad Rocha is a 22-year-old TikTok star with over 1 million followers. An out-and-proud gay man, Rocha is known for his viral TikTok dances, and inspires us to just move!

4. Art Rodriguez

Art Rodriguez, aka LatinoFoodie, runs a successful blog, Facebook page and Instagram page. His mission is to educate readers on the history of Latin food as well as tell the success stories of top Latino chefs. Oh, and his Instagram feed is full of delicious-looking food porn.

5. Angelica Torres

Angelica is a bilingual content creator helping spread positivity while giving us makeup looks that are pure fire. Torres came to the mainland U.S. from Puerto Rico at the age of 11 and launched her own business at just 16. Angelica aspires to inspire others in the Latinx community and beyond.

6. José Rolón

Raising his family in New York City, Jose’ is considered a new voice in the Latinx and LGBTQ+ space bridging the gap between both cultures while remaining relatable to all families. His TikToks landed him on the cover of Parents Latina Magazine, the first time ever for a gay Latinx father. He has appeared on the TODAY Show, Univision, Telemundo, Ellen’s Game of Games, Good Morning America, and more.

7. Martha Cisneros

Growing up in Mexico, wine was not a part of her table. There was beer or tequila but never wine. She decided to learn more about wine and start reading back labels. The Founder of Latinas Wine Club Inc. a community and technological platform with wine education as Corazon of the initiative where we want to Educate. Empower. Elevate. Through Wine.

8. Jeanette Kaplun

As one of the top bilingual Latina influencers, Jeannette has taken her expertise from digital to broadcast to print media. She has achieved what few have done: seamlessly navigate between general and Hispanic market television shows, including Dr. Oz, Good Morning America, The Steve Harvey Show, The Chew, Today Show, Despierta América, Un Nuevo Día, El News Café, Acceso Total, Viva la Familia, and Todobebé.

9. Lorena Woods

Lorena, is a Mexicana living in San Diego, CA. One day walking down the halls in college she saw students doing a wine tasting, and the rest is history. On her website, she shares her favorite wines, music, and food recipes for the perfect and most unique pairings.

10. The Montes Twins

Alicia and Alexa Montes are 18-year-old twins and social media personalities based in Los Angeles, CA. The Montes Twins have accumulated over 3 million followers across TikTok, Instagram, and YouTube through their vibrant personalities. From skincare and beauty to healthy living and fashion, The Montes Twins enjoy sharing all aspects of their day-to-day lives with their Gen Z audience. While they do everything together, Alicia is considered to be the more adventurous and outgoing twin, while Alexa is a bit more introverted and enjoys expressing herself through her sense of style.

11. Ana Regalado

Ana is the mother and abuelita that pretty much all of us know or even have in our own lives. She turned to TikTok to share her traditional childhood recipes, with the goal of creating a visual cookbook for her children so that she’d always be able to guide them in the kitchen.


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