Originally posted on https://forgeworldwide.com/marketing-higher-ed-requires-a-higher-understanding/ When it comes to marketing higher education, many institutions are focused on telling prospects as much of the facts as possible, informing them on the history, the faculty, the programs, etc. But in order to develop messaging and content that will tap...
Read MoreOriginally posted on https://e-cubed.com/kpis-whats-important-for-digital/ Key performance indicators (KPIs) are a neat way to measure the performance of your digital marketing campaigns. You can track what’s working and tweak what’s not, thereby allowing you to allocate budgets for maximum return on investment (ROI). In the internet world,...
Read MoreOriginally posted on https://www.section5media.com/ultimate-guide-b2b-marketing/ Digital marketing seems to be moving at the speed of light. This is often apparent when developing a new digital marketing plan for a new year, and all of a sudden, a new technology or statistic release comes in and changes everything....
Read MoreThe hardest part of digital content marketing for newbies is trying to figure out which advice is worthwhile and which is nonsense. Sadly, most online articles about content marketing are written by people who have no real-life experience in the content marketing industry. What you need...
Read MoreOriginally posted on https://www.pastthewire.com/all-1s-ruffian-the-real-story/ The hardest part about writing this article was what to call it. Yes, it’s about Ruffian, arguably the best and most brilliant filly to ever grace the racetrack. But it’s about more than that. It’s about the love of The Sport of Kings,...
Read MoreNot a dozen, not even a hundred -- Google considers over 200 factors when ranking sites. Over the top? Well then, this tidbit will shock you even more: In 2018 alone, the search engine giant made 3,200 changes to its search system! That's almost nine updates for...
Read MoreIf you're a dentist, you probably haven't given dental marketing too much thought. Becoming a dentist is a lot of work. You go through nearly a decade of school to become a dentist, then you have to go through the trouble of opening a dental practice...
Read MoreOriginally posted on https://i-concept.com.sg/4-telltale-signs-of-an-ineffective-website-design/ An effective website design should provide your business with the capacity to inform users, generate leads and convert consumers, which ineffective web design will fail to achieve the same results. However, if you’re going to wait till that point before realising that the...
Read MoreOriginally posted on https://taggartmediagroup.com/blog/wordpress/how-to-get-your-wordpress-website-to-load-in-under-3-seconds/ WordPress is a powerful platform, but it can suffer from slow load times, which can be deadly in an era when consumers expect instant results. Google reports that at least 50% of internet users expect your website to load within 2 seconds...
Read MoreOriginally posted on https://elenaopeters.com/2019/08/05/promoting-brand-awareness/ Making people aware of your blog is a huge part of any blogger’s to do-list. Most of us think of social media marketing to promote our blogs, but there are more options available. When it comes to finding a successful marketing campaign, it seems...
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