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The Complete Guide to Editing Videos for Websites: Everything to Know

Did you know that nearly 90% of people watch videos on their smartphones? Whatever company you run, it’s likely that your customers will watch a lot of videos on their phones. That means you need to adapt to the changing technology and figure out how to make the most of it.

A great way to do that is by editing videos for websites for your company. Sounds easy enough, right? Well, it’s not quite as easy as you may imagine.

Let’s explore everything to know about editing videos for your business.

Watch All the Footage Before You Start Editing

Watching all of the footage you plan to use before you begin editing the video is a crucial step in the video editing process. Doing so will ensure that you have the correct clips and shots, without any mistakes or missing pieces.

Additionally, by watching the footage from beginning to end you can get a better sense of the flow and the structure of the video. This will make it easier to craft a finished product that looks more professional and polished. 

Think About What Music You Want to Add

Think about whether the music should be foreground, or background, music. Also consider the tone and mood of the video, and find the right music in videos to match it. Ideally, it should be lyrically appropriate and not take away from the content of the video. 

Getting permission for copyrighted music is important to avoid any legal issues. Try searching online for royalty-free music or music with Creative Commons licenses which can be used free of charge. 

Choosing the Right Editing Software

Choosing the right editing software is essential for creating amazing videos for websites. The Complete Guide to Editing Videos for Websites Everything to Know offers helpful tips on selecting the perfect program for your needs.

There are a variety of video editing tools programs, from budget-friendly options like Apple iMovie to industry standard programs such as Adobe Premiere Pro. This option deserves a look and consideration before anything else.

Use Text to Your Advantage

Text in videos can be an incredibly powerful tool when it comes to online video marketing. Adding text to videos can help spark viewer engagement, make sure key messages are understood, and help deliver the desired message.

When it comes to adding text to a video, it’s important to use fonts and colors that are legible. Additionally, it’s important to use text that is both relevant and concise so that it doesn’t distract viewers from the main message. 

Ultimate Guide to Editing Videos for Websites

Editing videos for websites can be daunting, but this guide has given you a complete breakdown of what to know. With the help of our step-by-step approach, your videos will look great and capture your audience’s attention. Use these tactics to make your videos shine and take your website to the next level!

For more great tips and advice, check out our blog.

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