How To Promote Online Personal Training Programs
Online personal training needs a strategy. You can’t just expect your fitness training to sell itself.
Instead, you need to promote. Promotion can be difficult but if done the right way it can make your business far more successful. And if you’re successful, you can help others get in better shape.
One saying that personal trainers like to use is “no pain, no gain.” But there are painless ways to improve your digital marketing strategy. Just follow these tips and you’ll be in promotion heaven.
Take Advantage of “Fitstagram”
Instagram is a great place to promote online personal training. Plenty of fitness gurus use Instagram as a home base.
Your business can benefit from this popular trend. All you need to do is have fit people post work out picks on Instagram with links to your site. You can also be the star of these pics!
The Instagram strategy works best if you’re looking particularly strong or lean. Make sure you’ve been sticking to your training and incorporating things like Sportsfuel Supplements NZ clean whey protein into your diet.
The Instagram strategy works well with video as well. Posting a short “work out of the week” clip can be thought of as a free sample for your customers. Overall, this is great news for online trainers!
Master SEO for Online Personal Training
Search engine optimization is an important part of any business. Simply put, if people can’t find you, you can’t make money or gain clients.
Mastering SEO isn’t easy. It takes a combination of keyword research and site auditing to make it work. You’ll also need to be devoted to content creation.
Some may choose to hire others for this task. That is a valid choice. But whatever you do, you’ll need to take full advantage of SEO to make your business work.
Your clients can love you. But the most important opinion is that of the search engines. So work on your SEO game to become a successful trainer.
Use E-Mail Marketing
E-mail marketing is an important way to keep clients coming back to your business. This is particularly true if you offer limited time promotions.
We like to think of clients as people who will have a session and be members for life. But the reality is a lot more complicated.
Most people will take a session, and at some point discontinue their use of the service. But that doesn’t mean they can’t come back.
You should have people give you their e-mail on your site. Then, e-mail inactive customers with discounts and marketing offers to keep training people for a good price.
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