Order in the Court! Tips When Writing Legal Advice for the Best Legal Blogs
Do you know what separates the best legal blogs from the mountain of average legal blogs floating around on the Internet?
Well, for one thing, they know how to approach blogging as a practice.
You see, blogging is a skill, just like practicing law. It’s about providing information in the right way. Here are three things to keep in mind to set your legal blog apart.
Know Your Goals and Audience
First, you have to know what you’re trying to accomplish with your legal blog.
Are you blogging to get new clients? Are you blogging for other lawyers? Are you blogging to establish your expertise? Maybe some combination of the three?
Knowing your goals makes it easier to target them.
For example, let’s say you’re writing about car accidents. If you’re writing for potential clients, you might explain the basics of what to do after a car accident. If you’re writing for other lawyers, you might discuss a new law that is gaining attention and how it impacts car accident cases.
See the difference?
Pick a Niche
Part of knowing your goals is establishing your blog niche.
For attorneys, the best place to start is to look at your practice areas. If you’re a corporate attorney, write about corporate law. If you’re a medical malpractice specialist, write about medical malpractice.
Once you know your general area, you can focus on choosing topics that strike a good balance between focusing on your niche and appealing to the largest possible audience.
Think about what makes you unique. Your geographic area? Your niche subject (i.e. practice tips, legal news, etc.)?
Great law websites know how to strike the balance between practice area, geographic location, and the unique specialty of the attorneys. Click here to find out more about how to create a site for personal injury lawyers.
Finally, this is one many law blogs struggle with: update regularly!
If you’re doing your job right, your law firm is incredibly busy. Your attorneys, paralegals, associates, legal administrative staff, and clerks will have a lot of cases on their mind.
But if you want to keep the cases coming, you need to update regularly. Think of it this way.
Think about a news site, like the New York Times. This site is valuable for two reasons: it’s a reputable source of information and it updates often enough to give information on recent events.
If you’re treating your blog like a source of information for potential clients (hint: you should be) then you need to approach it with the same mentality.
The Secret to Writing the Best Legal Blogs
The secret to writing the best legal blogs is simple: persistence.
You can research every tip in the book to write a great blog post, but unless you practice writing great blog posts and learn how to blog efficiently, it won’t do you any good.
If you’re looking for more tips on how to take your site from meh to amazing, check out our blog for more useful posts.