Everything You Need to Know About Guest Blogging for SEO
Are you struggling to bring traffic to your site? Following SEO practices, but you just can’t convert them into meaningful engagement? Or maybe you’re just starting out and aren’t sure how to get your name out.
Guest posts are an excellent way to reach a new audience. It’s the opportunity to put your content in front of an established audience. It’s also one of those rare win-win scenarios. The host site gets quality content and the guest blogger gets exposure. They also get those valuable backlinks.
If you’re unsure of how to get started, or you’re not even sure if you’re in the position to offer your content, keep reading. Below is everything you need to know about guest posts, guest post services, and more.
Why Guest Blog
There are great reasons to guest blog. As noted above, it allows someone looking for traffic to partner with an established site and reach their audience. This alone can be a major source of new traffic.
What else is important is the SEO boost it can offer. By following SEO practices when crafting your article, you can include links that direct back to other articles on your site. Backlinks are an essential aspect of SEO. Having an established site direct back toward your ranking will help boost you.
Finally, you are building and strengthening your network. Develop relationships with established players in your niche. This can lead to any number of future opportunities. By guest blogging, you’re offering them a real value that benefits both parties.
Why Do Sites Accept Guest Posts
Content is king. Sites are always looking to produce more valuable content. That’s why keeps their audience coming back.
Content can also be both expensive and time-consuming. Accepting submissions from guest bloggers helps them to supplement their site.
This can also have the added benefit of representing a unique viewpoint. While the host site will expect work that’s relevant to their audience, the guest writer will likely bring a different perspective.
Finding Sites to Approach
The most important consideration when looking to guest blog is relevancy. Unless your content speaks to their audience, the host site will not be interested. And if they are, turn the other way. There’s no point writing for an audience that won’t value your work.
You should have sites that you’re already interested in. Approach them. Offer a suggestion for a topic that you’d think they’re interested in.
You can also Google sites. Type in the keywords you use, and add terms like Submit Post or Guest Post. Play around with these type of queries. You’ll be surprised by the number of results.
Use a Guest Post Service
There are also third-party companies that pair sites with content creators. Once you let them know what kind of work you do, they’ll connect you with potential partners to help make a match. Click here to learn more.
If you’re a writer, you should be writing. Growing an audience that follows your every word is the key to building a successful key. If you’re not making the impact you want, you know what to do.
Whether you find them yourself or thanks to a guest post service, partnering with an established site will make a difference. It offers you exposure, as well as those ever-important backlinks.
If you’re looking for more tips to help with your career, visit the Writing section of our blog. It’s full of articles to help guide and inspire.