Crack the Internet Code: 7 SEO benefits for any Industry
With the average small business now spending around $75,000 on digital marketing, it costs a lot to stay competitive. If you want to get ahead without spending money, just about every industry can see what SEO benefits are available to them. By adjusting your keywords and updating your site often enough, you’ll end up a notch ahead of everyone else.
Here are seven benefits to look out for.
1. It’s The Cheapest Thing Going
While hiring staff to handle your SEO isn’t going to be free of cost, the day to day maintenance of performing SEO has very little overhead. Compared to what you end up paying when you’re investing in print marketing, SEO is a much cheaper way to get the word out than just about anything else.
Since the whole point of search engine optimization is to get the most out of “organic search” your most authentic and sincere voice counts the most.
When you have users searching for something online, they’re already invested in the concepts around what they’re searching for. You’re not selling when you’re doing SEO right. You’re using your platform to respond to the needs of your potential clients and offering your services as one of the answers to their questions.
2. SEO Makes Traffic Explode
When you’re doing SEO right, you’re drawing traffic into your site like a magnet. Using snippets and short descriptions of what users can expect when they click your link, you can get more people excited about your content.
In just 160 characters, you have to win those clicks with a little bit of content engaging to users. It takes a lot of research but with so few sites taking advantage of this tool, you can get a lead on your competitors this way.
Rather than letting them move on to the next result, use your snippets to guide them to the link. Use the most pertinent keywords in your industry that are relevant to the link. Give them a chance to see what’s beyond that link and you’ll end up getting your visits to explode.
3. Make a Strong First Impression
The whole point of SEO is to massage that first impression that visitors get when they come across your company online. By putting your best photos out front, optimizing them, and scrutinizing your copy down to the letter, you get the chance to be clear and to the point. You’ll give them a taste of what you’re about quickly and easily.
By showing a short summary with a thumbnail of the main image on the page they’re about to click, you build trust before they even click. Because they can put an image with your content, they’ll be very interested in the information you give them by the time they click the link.
4. It’s a Competitive Sport
When you’re working on your SEO, you’re able to test your strategy against the other companies or brands in your market. You need to be using keywords that are relevant to your clients and essential to your industry. When you pair those keywords with information about where you’re located or what area you service, you’ll get a more accurate set of clicks to your site.
Take the time to analyze how your competitors are doing things. Run a few searches trying to get to your site without mentioning the name of your brand. See how you stack up in comparison to the other companies in your field and figure out which keywords they’re beating you with.
Add those keywords and improve upon them to get your own leg up. You’d be surprised just how competitive SEO for plumbers can be, for example.
5. Build Trust and Brand Awareness
When you’re at the top of your game in the SEO world, you get to be on the first page of Google results. This means a lot to users as far as how trustworthy and verifiable your information is. When you’re in the top three results, it means a lot more statistically than being at the next three.
Things drop off precipitously. Some SEO experts even joke that the best place to hide a dead body is on the second page of Google search results. While this is a morbid thought, it’s nonetheless true when it comes to building a name for yourself through your ability to rank highly in search results.
6. It’s An Investment at Little to No Cost
When you compare the work that you have to do to the returns that you get, there’s little doubt that working on an SEO campaign is worthwhile. The exposure that your site gets with a strong SEO campaign is on par with paid exposure you get from pay per click advertising. You’ll end up getting trustworthy exposure that your customers will appreciate.
At the same time, all you’re doing is using the keywords that are most likely to attract your audience. Because you’re not spending money on advertising and strategy, you can implement this with nothing more than access to your website and social media.
7. You Can Verify Success
When you use SEO, you’re able to measure your success or failure. With the help of tools provided by Google, you’re able to analyze just how well your site is doing.
You should check in with their webmaster tools and analytics software on a regular basis to see how your site has performed. Mark when you make changes so that you can tell home much of an impact you’ve had as you adjust your keywords.
SEO Benefits Are Powerful and Inexpensive
When you take advantage of SEO benefits, you’re preparing for the future. As search engines adjust for more natural question asking, your writing can be more straightforward, relaxed, and honest. As you get more sincere, your SEO is going to improve.
Next, you should check out our guide to make the most of content marketing for your business.