Business Hack 2019: Top 7 Reasons SEO Website Design is Vital
If you’re a business owner, you know having a website is mandatory in today’s digital age. No one wants to get in touch with a company until they’ve had the chance to do some research on their website.
More importantly, how are folks finding out about your website if you’re not taking advantage of SEO techniques, better known as search engine optimization?
SEO website design is important not only so people can find you easily on Google, but also so your website can achieve the high rankings needed to climb the top of the search results.
Here are a few reasons why SEO web design is important, and why your company needs it today.
1. It’s Easy to Find Organic Traffic
Think about how most folks find the websites or information they’re searching for. Chances are, they type in a few words or a term, perhaps with a zip code or the words “near me”. Google, or the search engine of choice, then directs them over to a variety of websites that meet these criteria.
If you’re lucky, yours can be among them.
Using SEO connects you with people who are looking for solutions to their problem. Getting organic customers through SEO is not only a low-cost way of increasing business, but it is also effective to boot.
Check out a few ways to maximize SEO efforts on your website with little effort for a great return.
2. SEO Website Design Makes it Easy to Convert Customers
Potential customers like to see that they’re dealing with an expert who can help them with their problem. By targeting certain terms, writing in-depth about them, and including additional information, you can build audience confidence in what you have to offer.
Since you’re already showing up in search engines while presenting helpful information about a subject, potential customers will assume you know what they’re looking for and how you can make a difference.
If you’re not taking advantage now, it’s time to start.
3. It Improves Social Media Ads
Social media is one of the most common ways for all companies to advertise. Many people take to Facebook, Twitter, and Instagram to find more information about a company, product, or service.
The same SEO you put to work on your blog posts and website can come in handy on social media, too. Knowing what key terms to target and how to apply them across the different platforms can help you gain additional followers with minimal effort.
Before diving in, make sure to brush up on the use of hashtags in social media, and how they’re used across each platform.
4. All the Cool Kids Are Doing It
Although peer pressure was something your parents taught you to avoid in childhood, anything goes as an adult in the business world. It’s important to keep on top of what the competition is doing, or risk getting left behind in the dust.
Staying on top of trends means you can keep your website up-to-date and ready for consumer consumption before others catch on to what you’re doing. This can make your company seem even more appealing to people since you’re staying ahead of the trends.
Take a moment to view what your competitors have up their sleeve. Then find out more about how SEO design can improve business and help you grow.
5. Updated SEO Website Design Makes it Easy to Convert Mobile Users
When working with search engine optimization, it’s important to test it and ensure it works on mobile devices, too. With so many people opting to access a website on their phone or tablet, you’ll find yourself losing out on leads, potenital customers, and even interested parties if your website doesn’t have SEO that reads well on mobile.
Once everything reads well across all devices, you can feel confident you’re ready to improve business and develop the clientele and connections you need for success.
6. Improving Ranking is Easier When Using SEO
Climbing to the top of the Google search results is every webmaster’s dream. You want to be the go-to for folks who need help but don’t know where to turn.
Google favors sites that are SEO optimized, putting them closer to the top. Avoiding issues such as Blackhat techniques (an industry name for dishonest practices) and focusing on delivering a quality website that targets and helps customers is the way to go for success.
If you’re not using SEO in your current website design, you’re missing out on the free promotional opportunities that come from being closer to the top of Google results.
7. You Can Build Connections With Others
SEO is more than standing out and looking at the top of your game. It’s necessary to develop relationships in order to increase your rank, too.
By taking advantage of hot SEO trends, such as using external backlinks, you’ll not only promote other websites but can focus on creating relationships with the owner. Having an additional expert guest post or even mention you on their website goes a long way in obtaining credibility and getting your company’s name out there.
Exchanging links and growing your profile makes it possible for others to see your business. And after all, there’s no such thing as bad publicity, right?
Now that you know the benefits behind SEO website design, it’s time to get started. Between gaining new customers, building business connections, and creating a whole new name for yourself within your industry, you have nothing to lose.
Curious about learning more? Check out our blog post on how to make your website stand out.