A Prescription for Promotion: 5 Medical Marketing and SEO Strategies that Actually Work
Did you know that medical marketing and SEO strategies are important to implement into your website?
In 2019, you need to focus on narrowing down on to the best medical internet marketing tools to boost traffic to your site and ultimately bring new patients into your practice.
These are 5 of the best medical marketing tips to follow if you are interested in learning how to boost your digital content creating strategy today.
1. Patient-Focused Website Layout
One of the first steps to operating an online presence for your medical practice is to enable a patient-focused layout.
Keep in mind the age group of the demographics of your medical practice. Are your patients over the age of 50? If so, then it’s important to ensure that your website has the best layout possible for easy navigation.
A user-friendly website will make all of your patients happy to navigate on their phones or from their computer screens. Did you know that approximately 84% of patients use their phones to do research? Tap into this market by ensuring that your website functions properly for your demographic.
2. Educational Videos
Another aspect to connect your patients with your medical practice involves the art of video creation.
Video content continues to dominate as one of the best marketing tools out there. If you want to see the traffic increase to your medical practice website, upload educational videos each week.
It would be beneficial to have one of the doctors at your practice speak up about a topic he or she is knowledgable about in one of the videos. These insightful videos will also add credibility to the doctors who work at the practice, too.
3. Increase Social Media Presence
As doctors, you may not see the need for social media. However, social media platforms can help you draw attention from new sources. Facebook and Instagram are just two platforms you need to pay attention to.
Running Facebook and Instagram pages for your medical practice opens up opportunities to find new patients. Instead of relying on paper advertisements, social media can offer cheaper alternatives to market your practice.
For example, running an ad on Facebook can be more beneficial than running an ad in the newspaper because there are 2.32 billion active users.
4. Create a Blog
On your medical website, you need to create a separate area for your blog. Blogs are content marketing assets to boost your SEO, or search engine optimization, power. Some blog ideas to add to your site include covering topics such as Eating Disorder Loneliness and How to Get Help For Knee Pain.
Building awareness of your medical practice takes plenty of marketing strategies. One of these strategies includes building a blog. Having frequent blog updates will also improve the quality of your site and Google will reward your site for reliability.
5. Reach a Targeted Audience with Medical Marketing Tools
Are you worried about the types of people who currently view your website because they may not be your direct audience? With the power of digital marketing, you are able to take control over who can see your ads.
Reaching a targeted audience is possible when you switch over to digital marketing for your medical practice in 2019.
A targeted audience will also give you more bang for your buck when you spend money to find new patients. Consider changing up the age range, location, yearly income, and sex of the patients you wish to interact with your ads.
Digital Marketing Is King in 2019
Don’t leave out the importance of implementing these 5 medical marketing strategies to create more patients at your clinic. You have everything you need to see optimal results!
Find out even more about digital marketing by checking out our top tips for growing your content strategy, too.