9 SEO Trends on the Rise in 2020
Trying to get ahead in the SEO game?
Wondering what 2020 SEO trends you can expect?
If you want your business website to stay competitive and to be found by your ideal customers online then it’s essential that you stay on top of the latest search engine optimization (SEO) trends.
SEO best practices are ever-changing and techniques and tactics are evolving each and every year. Because of this, you’ll need to stay in the know if you want your business to succeed with its digital marketing strategy.
Luckily, we’re here to help. Below we’ll tell you about the 9 top 2020 SEO trends you need to know about to succeed in the coming months.
1. Aiming For Position Zero
One of the most important trends to be aware of in SEO is the use of structured data. Structured and schema markup can be used to make featured snippets that may appear in “position zero” on search engine results pages (SERPs).
Position zero is a spot that features specific information above the organic search results that appear. Optimizing your website with structured data will give your content a chance to appear as a featured snippet in this highly visible position.
Getting your site’s content into this featured spot can be very helpful for getting more clicks to your website. It’s essential that you’re using structured data to give your content the best chance to take one of these spots.
2. Use of Rich Snippets
Another way that structured data can be used for SEO is by creating modified results that show additional information.
Many site owners are using schema markup to add special links, images, ratings, product prices or more under their search result listings. This can allow a searcher to immediately click to different pages of the site that may be important on the site or to see additional information that can convince them to click on a search engine result.
Adding these extra links or additional information within a search listing can be helpful for getting more clicks and can add more convenience to searchers as well.
3. More Voice Searchers
While voice search has already been growing over the past couple of years, 2020 will see an even bigger explosion of these kinds of searches. Optimizing blog and website content for searchers who are using only their voice via Amazon Alexa, their phones, or other smart devices will be essential for businesses that want to stay relevant online.
Optimizing for voice search will require a few new things SEO tactics such as making sure that content is conversational and that it’s optimized for the actual questions that people will be asking their devices when searching online.
4. Increased AI Applications
While artificial intelligence (AI) will play a part in voice searches, it will affect search engines and SEO in a myriad of other ways as well.
Google and other search engines will be using AI technology to a greater extent in the coming months and years in order to determine the value of content and pages on the web. While Google algorithms can do quite a bit to determine the value of a page already, this will get even more advanced as time goes by.
This also means that it will become even more essential that any blog content or web pages truly provide value for the target audience.
5. Optimization For Mobile Search
If you’re trying to improve SEO in 2020 you’ll need to make sure that you’re optimizing your site fully for mobile devices. Google now prioritizes mobile-optimized pages over those that haven’t been optimized and if you’re behind the times you may lose rankings as a result.
To optimize for mobile you’ll need to make sure that your website looks great on a variety of screen sizes and that your site is easy to navigate. You should also improve your site’s speed to ensure that users don’t get frustrated if they’re searching while on the go.
6. Content Quality Will Become More Important
It should come as no surprise that written content is important for SEO, but with so many business owners understanding its importance these days, it’s becoming even more necessary for content to be lengthy and informative.
With AI on the rise and with so much other competition out there, Google is working harder to make sure that the content they’re showing search engine users will truly be helpful. Because of this, creating higher quality content than ever before will become essential for ranking on Google consistently.
7. Emphasis On Video Content
Video is becoming increasingly important for digital marketing and businesses will need to focus on video SEO if they want their content to be found by potential customers.
Video is the preferred way to get information online for many users, especially younger ones. This means that businesses need to pay attention to this kind of content and aim some of their online marketing efforts towards creating videos and optimizing them for SEO.
Since there are so many videos uploaded to Youtube and other video sites on an hourly basis it will be important for businesses to use video-specific SEO strategies to ensure their videos are getting found online.
8. Improved User Experience
User experience is becoming more important than ever before and businesses will need to ensure that their sites work extremely well in the coming year.
Navigation and great site design will be key to improving SEO and winning over new customers and clients. You’ll also need to make sure that your site loads quickly and that it’s easy for customers to find exactly what they’re looking for on your site.
Offering a better user experience will ensure that visitors will stay on your site longer. This will improve the bounce rate of your site and will make it more likely that your ranking will increase.
9. Enhanced Security
Enhanced security is now necessary for sites on the web and Google doesn’t want to send search engine users to sites that are insecure. Google and other search engines are prioritizing sites with great security in SERPs.
Website owners will need to make sure that they have an SSL certificate to prove that their site is secure. More and more businesses will adopt HTTPS protocol instead of HTTP across the web in 2020.
Other trust signals will be useful for businesses as well such as certifications from credit card companies and the Better Business Bureau.
Staying on Top of the Latest 2020 SEO Trends
While more changes to SEO are likely to come in the coming months as well, the 2020 SEO trends listed above are some of the most important ones that you’ll want to be aware of. By staying on top of the latest trends and developments in SEO you’ll ensure that your business is in tiptop shape and that it continues to be successful in getting new customers online.
Looking for ways to improve your SEO strategy? Contact us today to learn more about how we can help.