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5 Ways to Create More Data-Driven Content for Business

67% of consumers say branded content drives their buying decisions. That’s why around 80% of marketing firms now invest heavily in it as part of a comprehensive digital marketing strategy.

But not just any content has this kind of power. In fact, 37% say their strategies aren’t effective at generating qualified leads. And they’re not converting leads into actual revenues.

That takes a documented and data-driven content creation strategy.

Let’s explore how to create data-driven content for business in 4 basic steps.                                   

 1) Know Who You’re Writing For

It’s marketing 101. Know your customer. And yet, for many who are creating content, this integral part of developing content for business got lost in translation.

Every content piece should be writ