5 Tips For Attention Grabbing Online Content Writing
Are you looking to improve your online content writing skills?
Publishing content online is easy. But crafting fun, informative and engaging articles takes time, effort and knowledge on the topic.
Today’s audience has a short attention span, so your content has to grab the reader’s attention right away.
Big blocks of text, run-on sentences, bad grammar, and fluff are all dealbreakers for your busy readers.
Luckily, you can learn how to improve your writing and adapt it to your target audience.
Keep reading to discover how to write attention-grabbing content and increase your visitor count.
1. Hook Your Reader
Your first sentence or paragraph should hook your reader and make them go through the entire article.
You can use humor, a well-supported fact or a question that’ll make them think. Remember that if your hook is weak, your readers won’t even bother to continue reading.
2. Use Short and Clear Sentences
One of the main rules of online content writing is using short and clear sentences.
Maybe you’re tempted to share everything you know about the topic, resulting in big blocks of text.
But this is the exact opposite of effective content. Avoid using run-on sentences, fancy words and irrelevant information. Remove all the fluff and aim for clean, scannable text.
3. Optimize it For Search Engines
If your content isn’t optimized for search engines like Google, you may be losing valuable traffic.
Each blog post or article you write should contain a few keywords on the topic. So when people search for it on Google, your article appears on the first page, provided it’s of good quality.
Take for example people who are looking to go on a holiday in Veracruz, Mexico. They’ll search for “Hoteles Veracruz,” so this is the exact phrase you should use in your article.
4. Add Some Personality
Online content writing doesn’t have to be dry and boring. In fact, by adding some personality to it, your readers will relate to your posts more.
Even in fact-filled articles, you can still inject your opinion or tell a story to humanize the content.
Depending on the type of content, you can play with the amount of personality you add. In general, blog posts allow for personal opinions, humor, and sharing personal stories, but articles for serious businesses or news sites may not.
5. Include a Call to Action
Calls to Action are a crucial part of every quality piece of content. However, a lot of people use them to sell their stuff, and that can repel their readers.
Your CTA should invite the audience to sign up for your newsletter, read your blog or comment on the topic.
Avoid being salesy and telling them to buy something from you right off the bat. You need to gain their trust first.
Now You Know How to Improve Your Online Content Writing!
You can learn how to write for the web the right way with these five content writing tips.