How Creative Content Writing Can Enhance Your Website
61 percent of U.S consumers make their purchasing decisions based on the information and advice they read on blogs. If you haven’t been taking your writing seriously, you might want to spend some extra time proofreading your work.
With Google’s emphasis on quality content as a ranking factor, it’s evident that how you create your content is going to change. Instead of just creating volumes of PR churn, you should be leveraging creative content writing techniques to improve your website.
In this post, we’re going to explore some of the ways quality writing can enhance your site.
Read on to learn more.
1. Improve Site’s Authority
Gone are the days when marketers would publish hundreds and hundreds of articles to improve traffic. Today, quality content writing triumphs over quantity. A single blog post is enough to drive thousands of viewers to your website.
Providing factual and actionable information with every single piece of content helps to establish trust with readers. As such, they will be more inclined to subscribe to your website and share your posts whenever they find them useful.
Over time, it’s possible to build, grow and maintain a loyal readership that trusts your site for everyday information and advice. Taking the time to create each piece of content in the best way possible is usually the best ingredient for constant traffic.
2. Reduced Bounce Rate
Ever wondered why your bounce rate is so high? Well, one of the contributing factors is low-quality content. Visitors will naturally abandon your site if they find your content is not useful. It may not provide the answers they are looking for, or it may be misleading.
Visitors will naturally abandon your site if they find your content is not useful. It may not provide the answers they are looking for, or it may be misleading.
With creative content writing, you can produce nicely structured and well-written pieces that offer value to readers. When readers enjoy your content, they’ll spend more reading it and engaging with other content types. As a result, you’ll be able to see low bounce rates in your Google Analytics account.
Keep in mind that low bounce rate can help to improve your SERP rankings. It simply shows that readers love your content, so that earns you Google’s trust.
3. Earn Natural Links
Having a clean and quality profile of external links is the best way to enhance the ranking of your website. The higher you rank, the more visitors you get to your site. This means increased revenue or more qualified leads.
Writing a creative piece means you’re going beyond the usual content marketing stuff to add value to your site. For example, The Memories Place offers some creative tips on how to create a perfect photo collage on blankets, pillows and wall hangings. These kinds of posts are likely to be shared by those interested in interior design or gifts.
Writers, bloggers, and journalists will naturally link to your posts if they find them engaging and informative. Plus, they will also share the posts on social media. This adds to the overall link juice that will improve your domain authority and SERP ranking.
Creative Content Writing – The Bottom Line
Writing quality content takes time, and it won’t improve your website performance instantly. However, over time, you’ll be sure to notice results as your posts start to gain traction.
Plus, writing creative posts is not just a one-time effort. Create a writing schedule and strive to stick to it. Being consistent will allow you to get your website to where you want it to be.
If you have any thoughts on creating content, feel free to share them with us.