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5 Best Ways to Boost SEO Rankings for Small Businesses

When it comes to being a small business owner, staying ahead of the competition is one of the biggest challenges you’ll face.

This is the key to survival. And yet it becomes harder and harder each day. That’s why you need to take advantage of every tool available for reaching new customers.

In recent years, SEO has become incredibly important for driving your target audience to your online presence, and then turning those users into loyal customers.

This article takes a look at how to boost SEO rankings so you can maximize your advertising spend. Keep reading to learn more.

1. Update Your Website

When it comes to running a successful small business in the modern world, there’s no excuse for not having a great website.

The key is to work with a skilled web designer to create a web presence that looks clean and professional, is easy to navigate, has fast loading time, and offers tremendous content that will attract users.

Once you have a quality website, you will be better positioned to maximize SEO rankings.

2. Improve User Dwell Time

What is dwell time? This is a term that refers to how long a user stays on your page. The best way to prevent people from bouncing is to embed videos.

Quality video content is attractive to users, making it a great tool for generating higher SEO traffic.

3. Take Advantage of Untapped Keywords

Keywords are the secret sauce for improving SEO. That’s why you need to use resources like Reddit to discover untapped keywords that could help take your SEO rankings to the next level.

You should also focus on targeting keywords that offer higher commercial intent.

It’s also important to understand the value of voice search SEO.

4. Optimize Old Content

It’s important to keep in mind that user intent plus SEO equals higher rankings.

This means you should be focusing your SEO to meet the needs of user intent. In other words, never forget that Google isn’t going to rank what searchers aren’t looking for. 

Focusing on what users want will directly impact your SEO ranking, making everyone happy.

5. Repurpose Old Content

Another great tip for boosting SEO in Google is to repurpose existing old content into different formats.

Why is this valuable? Well, consider the fact that every time you write a new blog or post new video content, you’re starting from scratch. But when you have old content that is still relevant, it can be repurposed and placed in a new format, thus boosting the amount of content users can discover.

Plus, Google will treat this repurposed content as new content, helping increase clicks and views.

A Guide to How to Boost SEO Rankings

It’s no secret that the marketplace is more competitive than ever before. That’s why you need to focus on reaching new customers in new and creative ways. Fortunately, these tips will help you boost SEO rankings faster and more effectively than you imagined possible.  

Please continue exploring the valuable content on this website to discover more great marketing-related tips and advice.

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