3 Tips For Writing Powerful and Persuasive Marketing Emails
If you’ve heard the phrase “email marketing is dead,” here’s what we have to say to you: that’s false.
In fact, although email has been around for a long time, it’s still one of the most effective marketing channels out there. 99% of people check their email every single day.
So if you’re trying to get a message out to your audience, email is a great way to make it happen.
Keep reading for our top tips for writing powerful and persuasive marketing emails.
Nail Your Subject Line
The first thing you need to do when optimizing your emails is to nail the subject line. This is the place to start.
The reason the subject line is so important is that if your subject line fails, people won’t ever see your message. If it’s effective, though, this means you’ll have lots of eyeballs on your email copy.
Keep these tips in mind. People often email with subject lines that promote a benefit, make people feel like they will miss out, or that peak their interest.
Consider using emojis as well to get your subject line to stand out in a crowded inbox.
Perfect the Preview Text
Next, work on your preview text. While the subject line is the first thing people see, your preview text is next.
This is the line of text that displays underneath the subject line in marketing emails, giving subscribers more detail about your message.
If you ignore the preview text section, it will probably pull something random and not useful from your email. This could be instructions on how to read the email or links that aren’t clickable.
Instead, use this line to entice people to click.
And if you’re interested in using traditional mail, check out these direct mail marketing ideas.
Choose Your Goal
Last but not least, as you’re writing your email copy, write with your end goal in mind.
What do you want to achieve by sending this email? And yes, while you may have multiple goals, you should pick one to focus on. Each email you craft should have one main goal in mind.
Perhaps your goal is to generate leads. Maybe you want to sell a certain product. Or you could be looking to get clicks and views of your latest Youtube video.
Whatever your goal, make it clear in your copy. And then convey that to your readers.
If you want them to buy something, say it! And include a button that takes them right to the purchase page.
This way, it’s clear for everyone what the point of the email is.
Tips for Writing Better Marketing Emails
There you have it: our top tips for crafting better marketing emails. Now that you’ve read through these tips, it’s time to put them into practice.
Take your next scheduled email and spruce it up using these tips.
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