3 of the Latest Letterhead Design Tips for 2020
When was the last time you received a letter? In the days gone by it was commonplace to receive letters every week. In this age of hyperconnectivity, we are more used to receiving electronic communications: emails, slack, and Facebook messages. Sending letters can be a nice touch for a growing business, however.
If you are considering designing letterheads for your business letters then be sure to consider these letterhead design tips.
There has been a tendency in years gone-by to defer to more conservative colors. However, bold colors are making a comeback and can help give the impression that your business is forward-thinking and modern.
If you are struggling to think about what colors represent. Green usually denotes an eco-friendly company, bright pink shows an element of modern romance whilst yellow could represent a positive attitude. Remember that the colors you use don’t have to match with a white background, your letterhead could be one color on top of another.
It is also important to note that creating a letterhead is not a task in-and-of-itself. Instead, your letterhead style should be an extension of your brand.
Your brand is the overall reflection of your companies values and messages. It includes your logo, slogan, and social media profile. Building a strong brand is all about knowing your customers or clients in detail. Be sure to sit down with a brand expert if you are struggling to understand your company’s brand.
2. Simplicity Is Best
Too often companies try to outdo each other with complex logos when the simplest logo is the most eye-catching. Apple’s logo is as simple as a half-bitten black apple.
It represents desire with the half-bitten aspect referencing Adam and Eve, tasting desire for the first time. The apple is an outline and does not contain much detail. Yet Apple’s logo is instantly recognizable. Sometimes even something as simple as using capital letters can change a brand’s image, as Facebook has recently done.
If you are struggling for ideas be sure to check out these examples of letterhead.
3. Don’t Be Afraid to Think Outside the Box
While you don’t want a letterhead that is too complex there is certainly scope to think outside of the box. You could try including your letterhead at the bottom of the page rather than the top or even down the side.
Some designs even have the letterhead in the middle of the page so that when the page is folded to fit inside an envelope it is the first thing readers see. Maybe the main logo could go at the top and other details could fit in at the bottom.
Letterhead Design: Think About Your Company’s Values First
If you are considering what letterhead design to go with then remember the best letterhead format is one that is simple. A complex letterhead logo can overwhelm your clients.
You should also consider how it reflects your company’s values and overall brand rather than using a letterhead font style that looks good.
If you are interested in reading more about letterhead design be sure to check out the rest of our site.