10 Reasons All Businesses Need a Solid Social Media Marketing Campaign
If you want your business to be wildly successful, you need to have a killer social media presence.
Selling fancy socks to teenagers? You can grab their attention on Instagram.
Trying to market a new brand of medication to the elderly? A lot of older people have turned to Facebook for their social interaction.
Social media isn’t a passing fad, it’s a phenomenon that you need to master if you want your business to excel. It can be difficult, however, to know what to do if you’re inexperienced. Luckily, social media marketing isn’t an unconquerable subject.
Here’s why you need to start your campaign immediately.
Benefits of Social Media for Businesses
If you still aren’t convinced that you need to beef up your social media presence, you’ll probably change your mind after reading the rest of this post.
1. Web Traffic
Your product is wonderful. You know exactly who your audience is and what you want to say to them. There’s just one problem- how are you going to find them?
Solely relying on Google searches to find customers is risky. Yes, if you sell dog leashes and someone searches for a leash for Fido, you can buy advertising space to reach that person.
But what about the woman who’s casually browsing the internet, not thinking about her dog at all? Google isn’t going to be enough to open her wallet. But she might open her wallet when she sees pictures of awesome-looking leashes on Instagram.
2. Huge Conversion Rates
Traditional advertising is impersonal. Ads are targeted toward large swaths of the population and fade into the background.
Social media advertising, when done correctly, is aimed towards YOU. Your interests, your likes and dislikes are taken into account. This allows people to become more comfortable with your brand.
That familiarity with your brand can lead to impressive conversion rates.
3. Improved Customer Recognition
If you could, you would probably plaster your brand’s logo everywhere in sight. Obviously, that’s not practical in the real world.
Social media is different. Knowledge of your company can spread fast and organically. Because the posts that you share can be seen by thousands or even millions of people, you’ll be able to reach an audience that you otherwise wouldn’t.
Someone who’s just casually browsing their news feed might hear about your brand because one of their friends re-posted your ad.
4. More Authentic Customer Relationships
Social media allows you to connect with your customers directly. You can answer their questions, respond to their jokes. A lot of people love it when known brands contact them personally.
People buy more from companies that they feel a connection to. You can foster that feeling by engaging in natural social media interactions.
5. Decreased Costs
A solid social media marketing campaign is often a lot cheaper than traditional marketing efforts. The time commitment is less and even if you decide to pay for targeted advertising, the cost is usually less than, say, renting a billboard or magazine space.
You can even build a grassroots campaign and spend nothing at all first. Just devote an hour or two a day to trying to reach new customers.
6. Media Coverage
Tv networks and newspaper outlets scour social media sites to find out what’s trending. A lot of national news stories were born on sites like Twitter and Facebook. If you post the right witty response or impressive story, you might go viral.
If that happens, there’s a chance that your post will be picked up by a news organization. Your brand could blow up from a single post.
7. Better Customer Service
A disgruntled customer wants to the ability to contact you and get a response immediately. The days of waiting endlessly for a letter in the mail are over.
If you have a strong social media presence, this isn’t an issue. Make sure an employee is constantly monitoring your accounts and paying attention to alerts. A lot of unhappy customers is more likely to send you a tweet or direct message on Instagram than an email.
Your fast response can turn in an ugly situation into a happy. If your customer feels like their complaint has been heard, there’s a good chance that their anger will disappear.
8. Keep Up With Your Competition
If you’re not on social media yet, you can bet that your competition is. You really can’t afford to slack off in this direction or you’ll lose out on business.
The good news is that a lot of small businesses are butchering their social media campaigns, which gives you a lot of room to dominate your market. Many small business owners set up social media channels then barely use them.
They might post a coupon occasionally but they rarely interact with their followers and all of their posts are obviously intended to sell you something. If you can do it better, you can out-compete them.
9. Develop Brand Authority
Show off your expertise by answering questions about your industry on social media. If you sell organic cat treats and a Twitter user asks what’s the best food to feed your cats, you should answer.
This establishes your brand as a recognized authority in your field. In addition to exposure, you might even be able to snag a new customer.
10. Connect with Industry Leaders
Social media can help you reach the leading voices in your industry. You don’t need to cozy up with your competition but it might be useful to connect with important brands and individuals who are related to your business.
Your brand can develop a real presence. This will help to get the word out about your brand.
Social Media Marketing
You can’t avoid using social media marketing if you want your business to be great in 2018. There’s simply no way to get around it. So get started!
One way to boost your social media channels is to post interesting, shareable content. We can help with you that. We have countless articles designed to help you create content that people actually want to read.