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how to market a game

5 Tips For Marketing Your Online Game

Around 49 percent of men and women play games online or on a console. That’s almost half of the population actively playing.

So, how do you get players to buy your games? In this post, you’ll find out how to market a game and get people interested in your product.

How to Market a Game

When you develop a product, you want people to use it. That’s why having a good marketing strategy is critical to spreading the word about your game.

Use Social Media to Your Advantage

It doesn’t matter how you feel about social media; there’s no denying it’s a powerful tool.

If you haven’t set up an account for your company, do so. Having an active Facebook and Twitter account is critical. A Youtube channel with original content will engage more viewers and consumers.

Interact with customers and answer messages. Post new content often so people don’t forget about you.

Having a unique online presence doesn’t hurt, either. Don’t be afraid to be witty; social media has become a place where boring is easy to forget.

Brand Design

A solid brand is the key to standing out from the crowd. You have to know exactly what your brand is about and what it stands for.

Along with knowing your brand, you’ll need a recognizable logo and design. Keep all your designs and color schemes cohesive. It will make your game accounts more professional.

Create Your Website

A solid social media presence is only part of the formula. Once you’ve established that, it’s time to work on your website to make it as good.

One thing to remember is to link your website to your social media accounts. Having information on your account without a way to link to the source is frustrating.

Make information on your brand and game easy to find. Contact information needs to be available, as well. Screenshots and summaries of the game are critical, so people don’t have to go searching.

Discover more examples in the link.

Press Release

A press release is another way to promote your game.

Reach out to reviewers on blogs or youtube. Give them a beta version in exchange for their publicity and reviews. The more people talking about the game, the better exposure for you.

Don’t Get Discouraged

It can be easy to be self-conscious when you create something and put it out there for the whole world to see. But don’t get discouraged.

Persistence is what makes a difference. Don’t give up if you don’t get enough publicity at first. Keep talking, keep posting, and keep interacting with consumers. Word of mouth brings in more viewers and players.

More Marketing Tips

Your product is special to you, and you want others to enjoy it. Indie game marketing takes time and perseverance. Now that you know how to market a game get out there and win over the public.

For more information about marketing, read “The Difference Between Remarketing and Retargeting Advertising.”

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