Writing Compelling Content For Your Clothing Shop
Whether you have an e-commerce website or a brick and mortar clothing shop, you need the right digital marketing strategy to improve your sales numbers.
Digital marketing drives users to your checkout counter.
This could be through entirely virtual interactions or a combination of online engagement and real-life experiences.
Either way, marketing strategies have to be a core part of your sales strategy; the numbers need the right content to thrive. More so, the right content needs the best copywriting to perform well.
Without compelling content, you risk losing half of your audience before they even get to see your cute clothes!
Not to worry – here are seven ways to transform your copy and better engage customers.
1. Know Your Audience To Create Compelling Content
You can’t expect to engage your customers if you don’t have a thorough understanding of who they are.
Create as detailed of a buyer persona as possible.
Give your ideal customer a name and a lifestyle. Think about where this person works, how much they make, the kind of relationship they are in and the general responsibilities they prioritize.
Do this for your primary and secondary market. Then, write your compelling content as if you were speaking directly to this person.
2. Understand Their Lingo
When creating the conversation between you and your consumer, try to use the everyday language they do.
This may be a form of slang or something a bit more proper. It could be a mix of words and phrases that come and go in pop culture. Or, maybe your customers will better relate to more common sayings.
Whatever their vocabulary looks like, use it.
Write your compelling content in a voice that will sound almost familiar to users.
3. Connect with Similar Stores and Trendsetters
If you want to better understand the lingo of your users, go deeper into their world.
Start reading the content other brands in your market are producing. Pay attention the way their writing is presented. Make notes of everything from the words and phrases to the grammar and how customers are addressed.
Do your users prefer to be talked to as friends or as professionals? Do they enjoy a laid-back, casual conversation or a more proper approach?
To find your answer, see how they connect to competitors.
Then, take this one step further and research the trendsetters in your niche market. Trendsetters are fashion influencers who are always a step ahead of what everyone else is wearing. They know the next big thing before it becomes big.
Pick a few to follow and watch how they communicate with their audience.
Remember, the same people who are looking to your market’s trendsetters for fashion inspiration will be the ones who visit your clothing site for fashion products.
4. Express Your Brand
Once a user makes it onto your website – or even comes across a form of digital marketing elsewhere on the internet – they have to be able to identify with you.
The best way to be relatable to the right users is to use the voice of your brand.
Your brand is everything a user associates with you. It is your logo as well as the filters on your social media and the way you write compelling content for email campaigns. It is the feeling someone gets when your brand is brought up or they walk past your store.
Use your content to encourage a positive brand image. Write with clarity and purpose. Be direct, unique, and always aim to offer the most valuable of insights.
5. Try to Be a Fluid Writer
No matter what you are trying to say, you will find it comes out best when you write fluidly.
This means to set aside enough time for you to take on a project from start to finish. You may have to break up big initiatives into small chunks, but the point is to write as well as you can for as long as you can.
Such an approach allows your thoughts to flow.
It better prepares you to move from one point to another, picking up where you just left off and writing with consistency. This, in turn, creates a better branding and communication strategy.
6. Edit and Re-Write
While it’s good to get everything out at once, you should always come back to it.
Take a step away from what you’ve created. Then give it a look over and see if it truly is the compelling content you thought it was at first.
You will often find you’ve got a good start, but not the whole thing. Don’t be afraid to make the necessary edits.
Maybe there is a word you can replace that significantly improves the overall message. Maybe the message isn’t as clear as you intended.
Whatever the issue, it’s usually nothing a few edits and a bit of time can’t fix.
Sometimes, though, you may have to do a re-write entirely. When you use the steps above, the need for a re-write is few and far between. But, they will come up, and it’s your job to use them as a creative opportunity when they do.
7. Get Creative with Your Placement
Whether you’re writing something for the first time and it comes out great, or you’re taking another shot at it, always make sure you’ve placed your product well.
Think about what your user really wants to hear.
They are not looking for a sale or a new accessory every time. They may be reading your content in search of everyday styling advice or upcoming trends.
But, that is not to say you can’t place your product somewhere in your compelling content. Try to make your writing conversational instead of about the sale. This makes it much easier for users to buy-in, which is better for your business.
Build a Schedule to Write Compelling Content
The final piece of advice to keep in mind when writing is to keep a schedule.
Your schedule helps you be fluid while staying focused and on-track. It gets you in a rhythm to write compelling content.
This may even be the easiest part of your content creation process. Once you have your schedule down, you are better able to take on all the tips and tricks of great writing.
Click here to learn how to create a writing schedule.
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