How Writing Blogs Can Help Your Payment Processing Website
Leads that come from search engines have a closeout rate of 14.6. That’s almost 9 times better than print and outbound leads! One of the best ways to increase the number of leads that come through search engines is by writing blogs.
Writing blogs helps your company in many unique ways. Here are the 4 most important ways blogs help your payment website.
1. Attract New Customers
The number one reason businesses write blogs is to increase traffic to their website.
If you are able to write engaging content, people will stay on your blog longer. Search engines like Google, monitor how long people stay on your site. The longer they stay the more likely Google will rank you higher on queries.
This is important because, in today’s day of speed, people rarely look beyond the third result and even less go to the second page of the results.
Blogs will help you get your website front and center for a large variety of keywords.
2. Engage Current Customers
Blogs not only help you win over new customers, but they also help you engage current customers as well.
Blogs provide new content for your customers on a consistent basis, giving them a reason to keep coming back to your website.
This is helpful because it continues to nurture your brand’s relationship with the customers even when they don’t need your services.
Then when the time comes that they need to purchase a similar service or product you’re more likely come to their mind.
Be sure to include a reliable payment partner, so you get paid faster and more reliably. Click for more about how National Transaction can help.
3. Improves Your Credibility
The third reason to write blogs is to improve your credibility. A well-written blog can show your customers your wide variety of knowledge.
Fill your blogs with statistics and facts that will help your customers. The more value you can provide in your blogs, the more your customers will trust you.
Avoid using the blogs purely to talk about your business. Instead, a good blog finds a question or topic that customers want to know more about and then shares unique expertise or insights.
It’s a good idea to have a business strategy before beginning your blogs. Check out our tips for creating a business plan.
4. Gives Your Company Personality
Lastly, blogs help give your company personality. Everything on the blog, from the style of writing to the images used, reflect on your brand.
If you want a fun and easy going brand, utilize your blog to show off that side.
Here are 3 online writing tips that will help you better understand how to win over audiences.
Get Started Writing Blogs Today
Writing blogs is one of the most important marketing strategies for a company. Unlike other articles, blogs are the one place where you have complete control of what is said about your business.
Still, have questions about how to get started with your first blog? Send them over to us! We can’t wait to help you get started.
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