3 Online Writing Tips for Your Self-Development Course
Learning at home has come a long way from correspondence courses conducted through the mail. Now students can learn through a mix of video and audio content, with access to personal tutors.
The online education market is expected to reach approximately $325 billion by 2025. Within that, self-development courses help students lose weight, destroy limiting beliefs, or improve their confidence.
Online writing is the key for course creators to reach their audiences and change lives. So how do you create the right content to help people? Read on to find out.
1) Know Your Audience
Knowing who you’re going to write for helps you to know what you need to write. How are you going to help your audience?
Spend time in Facebook Groups frequented by your target audience. Make a note of what questions they ask that are related to your course.
Likewise, use websites like Quora to gather a list of questions. What content can you create to answer those questions?
It’s a great way to create content that you know your audience needs. They’re already seeking the answers so you can be the one to provide them.
You can use snippets of these answers in social media posts to lead readers to the full content.
Or consider hot button topics that people always want to read about. How do they link to your content?
2) Plan Your Online Writing Before You Start
Now you know who you need to talk to, you need to know what you’re going to say. If you’ve done plenty of research, then you’ll have lots of ideas for content.
Don’t try and shoehorn all of it into a single blog post or your course’s ‘about’ page. Use your planning phase to break it down into manageable chunks.
Try and keep each piece of content to a single point. What will your reader get out of reading that post?
Planning your writing means you know what that post or piece of content is about. You can order your ideas and logically lead the reader from start to finish.
3) Be Clear and Concise
There’s no point writing War and Peace when your target audience doesn’t need that much information. Being concise is a much easier way to be understood.
Online writing needs to be straightforward since few readers will read the entire post. Everyone else will skim the content.
Where possible, avoid using marketing buzzwords. They might be fashionable now but your content dates quickly if you pepper your writing with trendy terms.
Let’s look at The Avatar Course compassion project as an example. Their online writing uses short paragraphs and simple sentences to make their point.
Visitors know exactly what to expect from the project.
Be Specific and Honest.
Above all, use your content to demonstrate your expertise and understanding. You’ll earn the trust of your readers and they’ll be more likely to invest in your self-development course.
Which makes them more likely to invest in themselves.
Getting your online writing right makes all of this development possible. If you want to learn more about marketing online, sign up to get our latest tips for free.