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video content marketing

What is Video Content Marketing and Why it Matters

With video content about to account for over 80% of internet traffic in the next few years, if you’re not taking advantage of video content marketing, it’s time to start. Between videos on social media, video blog posts, and short video ads, there are a variety of ways to promote your company through video. Video marketing gives you time to share valuable content in bite-sized segments, through a short story.

Here are 4 reasons why video content marketing should matter to your brand.

1. More Tech Means More Video

As data speeds get faster and screens get larger and clearer, there has never been a better time to show off your products to your audience, They’ve never been so accessible thanks to the myriad channels for promotional content.

You can create engaging videos that not only highlight your products but also solve problems for clients. You can personalize the videos you show thanks to so many algorithms to measure user engagement.

Not only can you draw a lot of attention with videos but you’ll save the effort of reaching out and paying for outreach to people who won’t buy your products.

2. It’s Effortless

With video content marketing, there are usually simple ways to embed buttons to encourage further engagement. With just a tap of the screen, users could be halfway through your sales funnel with no effort at all.

Video content meets the demands of an audience that is already engaging with another piece o content. By paying for embedded videos, you can be a 15-second interruption, connected to a relevant piece of content, that can drive traffic to your site.

3. Be More Visible Than Your Competition

So much of the content that brands try to push online is stale and boring. It clutters timelines and can be annoying. If you take a fresh approach and consider your audience, you can be quickly shared to millions of new people and get more visibility than other brands.

You do this by building trust with content that adds value, tells a story, teaches something, and is easy to share. Take the extra step of adding a subtitle track so that viewers can get a taste before they commit.

You’ll also see your SEO ranking spike because search engines now account for video subtitles in search results.

4. It’s The Most Versatile

Whether you’re putting together a how-to, an interview, or a demonstration, video gives you the ability to engage in different ways. The wider the variety of content you produce, the better the impact you’ll have on your customer base.

If you need help with your content, get some production assistance at Video Content Marketing Is the Present and Future

If you’re not taking advantage of the myriad opportunities that video content marketing offers, you’re already behind. Video marketing gives you the opportunity to speak directly to your audience and respond quickly to their needs. You can chase brief trends and pivot on a dime with smartly written and quickly produced content.

If you want to see the latest trends in marketing technology, check out our latest guide.

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