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What Are the Best Mailchimp Alternatives in 2020?

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Did you know that almost half of all marketers think email marketing is the most powerful tool for nurturing leads?

But are you sick of hearing about Mailchimp?

If your business is growing you’re likely shopping around for email marketing tools to help boost your efforts. But if you search for “the best email marketing tools,” you’ll hear a lot about Mailchimp. Even though they were the leaders in email marketing for many years, there are a lot more options out there in 2020.

Don’t settle! Here are some of the best Mailchimp alternatives.

Why Should You Look for the Best Mailchimp Alternatives?

Mailchimp was known for offering a lot of exciting features at an affordable price. But Mailchimp raised their prices making them less affordable than they used to be. Now the features that used to make them standout have become industry standards.

There are even alternatives with better features at much better price points. Mailchimp is also no longer compatible with Shopify, which is crazy! Because 80,000 stores are powered by the eCommerce platform.

We could go on, but you get the idea.


Best for companies who are sending out targeted emails since there is a limit of 300 emails per day. This means that you can’t blast all of your contacts in one day with a single campaign with a free plan. For free plans, businesses that run a lot of drip campaigns or expect to conduct mostly support and transactional emails will benefit most.

But this cap is removed with paid plans. The cheapest paid plan is $25. Free might be best for support emails. Sendinblue also has some of the most linguistically friendly platforms out there, making it a great option for global teams.

This email marketing platform is also one of the best affordable options comparable to Mailchimp that allows for unlimited subscribers and up to 20,000 contacts with a free email campaign! Users can also send 9,000 emails every month.

With a free plan, Sendinblue also offers its email templates, SMS marketing and A/B testing for all plans. It also offers more integrations with other platforms than Mailchimp, like Shopify, Facebook, live chat and more. Paid accounts also have access to features like retargeting ads and CRM.


Best for businesses with a small, segmented list of contacts they want to consistently engage with. Moosend is designed for beginners with little to no design or marketing experience. Local medical practices or other small businesses who want to detailed reporting will benefit from Moosend the most.

Moosend’s free plan allows for up to 1,000 subscribers and an unlimited amount of emails to be sent out every month. Businesses also don’t need to suffer the forced logo and branding that many email providers include in emails and newsletters when using a free plan.

Moosend offers a Free Forever plan that offers a lot of advanced features without having to pay. Users can pay for additional features as they need them, like Mailchimp, but this platform still comes a cheaper price.

If you want more than what the paid plan has to offer, prices start as low as $10 per month. For an affordable plan, Moosend offers some of the best analytics when compared to Mailchimp.

This makes it perfect for professional businesses that are obsessed with tracking ROI and the value of their marketing efforts. But are also interested in learning from their marketing efforts and adopting a growth mindset when it comes to their digital marketing efforts.


Best for growing businesses more concerned with branding than tracking advanced KPIs. Businesses who are more concerned with design, brand awareness, and data storage and don’t need in-depth reporting won’t find a better affordable option.

Benchmark’s free plan is impressive in that it allows up to 2,000 subscribers and 14,000 emails sent per month. One of Benchmark’s most notable features is that it’s customizable and has advanced design capabilities.

Along with many templates, users have the option to use a code editor to highly customize emails or build them from scratch. Paid plans start at $13.99 per month and offer CRM tools, A/B testing, and over 100 more features.

One of the major drawbacks of the free plan is that you cannot upload contacts to the platform. You can only email contacts who subscribe to your emails using their tool. This automatically makes the free tool only really usable to businesses who are just starting out with collecting contacts.


Best for digitally native brands who are still relatively small but growing. These businesses know that the scale their growth, the next step is to start using more advanced digital marketing tactics to generate more leads and sales.

This email marketing platform is focused on helping brands who are hyper-focused on their online stores.  Omnisend offers a free plan along with paid plans that start at $16 per month.

The email marketing platform has advanced segmenting and behavioral automation capabilities for its price range. This makes it optimal for retargeting the right customers, with the right content during specific stages of their buyer’s journey.

Opt-in forms, A/B testing and website tracking make this a great option for growing stores that want to optimize their digital marketing efforts to better understand their target audience. The platform is not clear about how many contacts and subscribers a free or paid account can have, but they do have a daily email limit of 2,000 emails.

Paid plans offer additional features like SMS messages and integration with Facebook, Google, and WhatsApp. It also offers extras by offering creative opt-in templates, discount codes, landing pages, and gift boxes. As far as eCommerce drivers go, it offers a lot more than Mailchimp.

Are You Ready to Improve Your Email Marketing Strategy in 2020?

Email marketing is so much more than just sending emails to promote something. It offers a unique opportunity to get personal with your audience. By delivering focused content to your contacts, you can create a special experience for your leads and establish a level of trust that other marketing platforms don’t offer.

As you can tell from this list of the best Mailchimp alternatives, there are a lot of different options to choose from. When it comes to choosing a “winner” it all really depends on your company’s goals and expectations from email marketing.

Want more tips on how to rock your business in 2020? Click over to “stories” for our latest articles!

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