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The Complete Guide to Choosing a Web Designer in Houston

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Nearly 80% of the leads you generate will never turn into sales. Meanwhile, over 60% of marketers struggle to generate leads in the first place. Without a professional, engaging website, you could miss opportunities as well.

Hiring the best web designers in Houston can set your business up for success. With the right Houston web designers, you can appeal to your audience with ease.

Not sure which web designer in Houston to hire? Read on for the tips you need to discover the best options for web designers today!

Look for Experience

Some web designers in Houston have more experience in the industry than others. Before hiring a web designer, determine how long they’ve worked in the industry. Find a web designer in Houston who has years of hands-on design and development experience.

A designer with years of experience will have an easier time accomplishing your goals. They’ll create a website with your needs and target audience in mind.

Someone who lacks experience, on the other hand, might fail to meet your expectations. They could waste your time and money as a result.

Once you determine how long the designer has worked in the industry, determine how many websites they’ve worked on in that time. If they’ve only worked on one or two over the years, look for someone with a broader portfolio.

Ask the Houston web designers on your list if they have web design experience helping businesses within your industry, too. These designers will have a better understanding of your target audience and niche. They’ll likely have an easier time accomplishing your goals as a result.

UX Experience

As you interview each web designer in Houston on your list, make sure to ask about their user experience (UX) design and development experience.

A positive UX can encourage visitors to linger on your site and explore your content. Your dwell times will increase, which can benefit your search engine rankings. Higher rankings can help more consumers find your business website.

If visitors leave feeling frustrated, your bounce rate will rise instead. A high bounce rate can cause your organic rankings to drop. Your competitors will appear in front of your would-be customers first.

You need both a beautiful and functional website. Otherwise, you’ll struggle to convert visitors into leads and sales.

In fact, 44% of shoppers will tell their friends about a bad online experience, which can hurt your brand’s reputation. About 88% of online shoppers won’t return to a site after a bad UX, either. You won’t gain loyal customers if your UX is lacking.

Improving your UX with better design, on the other hand, can yield conversion rates of up to 400%. Improving the user interface (UI) can increase your conversion rate by 200% as well.

Determine if each professional’s web design experience includes UX design and development.

Review Their Services

Ask the web designers in Houston on your list about the additional services they offer. Make sure their services align with your needs and goals.

In addition to web design and development services, you might also want to find a company that offers:

  • Maintenance
  • Search engine optimization (SEO)
  • Content creation
  • Pay-per-click (PPC) advertising

Maybe you want them to add eCommerce abilities to your site, too. Perhaps you need fresh copy to generate more leads and sales.

Search engine optimization (SEO) will help your site rank higher on Google, allowing you to generate more traffic. Without SEO, however, consumers might never find your site online.

Pay-per-click (PPC) advertising can also help you generate brand awareness, web traffic, and leads.

Your web design and development can impact the success of your SEO and PPC efforts, though. For example, Google will look at the mobile version of your site first. It also considers your UX, page speed, and security.

If you offer a negative landing page experience, your PPC advertising cost-per-click (CPC) will increase. You could blow through your advertising budget sooner than expected as a result.

When establishing your web design budget, determine what additional services you’ll need.

Explore Their Portfolio

If you want to find the best Houston web designers, review their previous projects. Ask to see three of the websites they’ve worked on this year. If they’ve helped a business within your industry, review those first.

Does their website meet your expectations and standards? If not, remove that web designer from your list. Instead, find someone with the talents you need to accomplish your goals.

Request References and Reviews

Ask each web designer in Houston for three references. You can also find reviews on their Google Business and BBB listings. Read a handful of reviews for each designer.

Reading online reviews can help you determine if the designer is capable of meeting your expectations. You can gain a better idea of what it’s like to work with them, too.

If you find a number of complaints against the designer, remove them from your list.

Finding someone with a strong reputation can help you feel confident in their abilities.

Discuss Their Process

As you narrow down your options for web designers, ask each designer about their work process.

They should first ask you about your goals and expectations. Then, they should gather research about your industry, business, and customers. If you’re requesting SEO services, they should gather keyword research, too.

Choose a designer who already has an efficient plan in place.

Ask for a Quote

Once you establish your web design budget, ask at least three web designers in Houston for an itemized list of their services. Then, compare your options.

Comparing their pricing can help you gauge the local average.

Designed Right: Hire the Best Web Designer in Houston Today

Don’t make the mistake of hiring the first web designer in Houston you find. Instead, use these tips to find the best Houston web designers. With these tips, you can feel confident in your choice.

The best web designers in Houston will ensure your website accomplishes your marketing goals.

Eager to start working with the best web designers in Houston? We can’t wait to help!

Contact us today to discuss your next project.

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