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The Brief Guide That Makes Creating a TikTok Marketing Strategy Simple

Did you know that 1 billion people use the TikTok app every single month? If you are thinking of incorporating TikTok into your social media marketing strategy, we are here to share our top tips on how to create a successful TikTok marketing strategy. 

Keep reading to learn how to develop a smart marketing plan using this popular app. 

1. Get Familiar With the App

Before you can create a TikTok marketing plan that works you want to make sure that you are familiar with this social network including its features, trends, and behaviors. Make sure that you set some time apart to watch TikTok videos to see what others are doing and what is trending. 

You want to take notes of Hashtag challenges that are happening and take the time to understand how TikTok ranks and displays videos.  

2. Define Your Target Audience

Once you are familiar with the app you want to think about whom you want to reach on TikTok. You want to learn about the demographics on TikTok and take the time to identify who would be interested in your business and your brand. Defining your target audience will make a difference in growing your TikTok followers once you start posting your content. 

3. Study Your Competition

If you have competitors on TikTok, you want to perform an audit on their accounts. Look for a couple of similar brands to see what they are posting and what content is getting the most interaction. You want to also pay attention to the content that has not really worked to avoid making similar content. 

Also, take the time to look for TikTok stars and influencers that talk about your type of products or service. You can find influencers in pretty much everything from education to literature to cosmetics to coaching to medicine. Creating a relationship with fellow influencers can increase your chances of getting you in front of their audience in the future. 

4. Experiment

Last but not least, you want to create space to experiment with your TikTok account and content. Unfortunately, there is no exact formula for going viral on this app which is why you want to leave some space to make your TikTok marketing strategy fun and creative. 

If something that you post doesn’t work out and flops, just learn from it and move on to your next content experiment. Whenever you have content that ends up trending make the most out of it and keep in mind to never take yourself too seriously on TikTok. 

Ready to Level Up Your Marketing With Our TikTok Marketing Tips?

We hope that now that you have read our short guide above, sharing how to create a TikTok marketing strategy that works you are feeling confident moving forward with this marketing strategy.

If you found this article helpful for your business make sure to check out the rest of this section to catch some more tips and tricks to help you level up your business. 

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