Test Everything: An Actionable Guide to A/B Split Testing
Photo by Corinne Kutz
The development of split testing software has taken a lot of the guesswork out of marketing and ensures that you are sending messages that audiences want to hear.
No longer will you have to rely on gut feelings or keep your fingers crossed when it comes to determining if the elements in your email, landing page, or webpage will engage customers. You’ll be able to test everything to ensure you get the best results.
Read on to find out how to conduct A/B split testing to get the best results for your business.
What Is Split Testing?
Split testing gives you the opportunity to compare different versions of your website, landing pages, or email messages to help you determine which one has a better conversion rate.
Using split testing software allows you to track and analyze the different versions of your digital media, giving you the opportunity to make changes to your site or email and insight into what people find interesting and engaging.
Why You Should Test Everything
What grabs an audiences’ attention will vary from industry to industry, and if you don’t want to waste a lot of time or get frustrated looking for the elements your audience craves, then you need to do A/B split testing.
This is one of the easiest and most insightful ways to create a message that audiences can’t wait to read.
How to Do an A/B Test
To ensure you are getting the most valuable data from the A/B test, there are some steps you need to follow.
These will ensure that you are making the right changes to keep audiences engaged with your content and message.
1. Pick One Variable
You no doubt have many variables that you want to test, but to evaluate how effective the change you make is, you need to take this one variable at a time.
This allows you to measure the performance of the independent variables and determine if this one change is what is driving the changes in performance or if something else needs to be tweaked.
2. Develop Goals
If you want to know whether or not your changes are making an impact, you need to create some goals. This will help you determine which metrics are important and if they are doing their job to optimize your information.
3. Make Sure the Sample Groups Are Split Equally and Randomly
If you are testing different emails, make sure the groups you are sending them to are equal in number and the recipients are chosen randomly. This will give you better insight into which variable is working and which one isn’t.
4. Look at the Data
Once the test results start rolling in, make sure to look at the data and compare it against your goals.
Get Some Help with the Process
If you want to ensure that your business is as successful as possible, you need to test everything.
Working with the right partner and split testing software will give you the insight you need to ensure you are engaging audiences to the best of your ability.
At Kindness Consulting, we have the skills and experience to help you with all of your online wants and needs, including split testing. Contact us today to see how we can help your business become a success.