SEO Expert: 10 Key Reasons To Hire An SEO Consultant
Time For An SEO Consultant
Where’s one place to hide something you don’t want anyone to find? On the second page of Google search. That was meant to be a joke, but search engine rankings are serious business and hiring an SEO consultant can help!
The majority of internet users never search beyond the first page of Google. So, your potential to reach new customers and increase revenue lies in top-notch SEO tactics.
Having a beautifully designed website doesn’t cut it if no one visits it. Sure, you can pay for ads, but organic search traffic yields the most benefits — even if you don’t have an online business.
But how can you ensure that your website is optimized? Hire SEO experts! Here we break down reasons why you need to seek help from an SEO professional.
What Is SEO and Why Is It Important?
SEO is the process of optimizing websites so that they rank higher in search engine results. Search engines crawl sites, figure out how good or bad they are, and then determine how they should rank. The good sites rank higher in the search engines — resulting in more visitors.
The sites that aren’t optimized end up beyond the first page of Google. This results in less traffic because most internet users don’t look past the first page of search engine results. No visitors, no traffic. No traffic, no conversions.
However, SEO isn’t a competition of who can rank best in the search engine results. It’s about making sure your page or content comes up in the results when your audience searches for a specific keyword. Essentially, SEO ensures you receive targeted traffic.
Besides, SEO optimized websites and content delivers what your target audience needs and encourages conversions.
Although this process may seem straightforward enough for you to do this yourself, you need to hire SEO experts.
Why Should You Hire An SEO Consultant
As explained above, SEO is important to the success of your business. If that isn’t convincing enough, let’s look at more reasons why you should hire SEO experts.
1. It Saves Time
Time is valuable, especially in business. Although you can teach yourself SEO practices and techniques, this takes time — a lot of time. Also, if you try to optimize your website or content for SEO yourself, you’re bound to make some mistakes. These mistakes may even take longer to correct.
Save yourself some time and sleepless nights and hire an SEO expert. One of the reasons business owners outsource their work to a freelance SEO consultant or agency is because they don’t have the time to commit to learning and implementing SEO.
By delegating SEO tasks to a professional, you have more time to spend elsewhere — like growing your business or relaxing by the pool (we’re not judging).
If you spend time doing something you’re not skilled at, you’re wasting valuable time. Therefore, hire SEO experts.
2. Hiring an SEO Consultant Saves Money and Resources
While SEO tools and software are helpful, they are useless for someone who isn’t well-versed in SEO. Most SEO software can cost you upwards of $150 per month or $1,800 per year. That’s a lot of money to spend on tools you don’t know how to use — just sayin’.
The thing about SEO tools and add-ons is that they only do half the work. You need an actual SEO consultant to do the leg work that yields the results you want. They know what tools work best and how to use them. Not only this, but they know how to improve your website.
Also, with an SEO consultant, you’ll rank better on the search engines. A better search engine ranking means you’ll receive more organic traffic. More organic traffic means you’ll save money on paid advertisements.
3. An SEO Consultant Can Produce Better Results
SEO consultants have years of experience. So you can rest assured that the job will be done effectively. More than likely, they’ve worked with businesses like yours before. So they know a lot of information about your target audience and can optimize your website to attract them.
How can they do this?
One of the things that SEO consultants are experts in is keyword research. This means that they identify popularly and most searched words or phrases. Not only this, but they can strategically include them on your website so that it ranks better on search engines.
In addition to this, an SEO consultant will conduct a keyword audit. This is an assessment of how well the keywords on your website are ranking. They can even give you insights on how well your competitors are doing.
Another thing that professional SEO consultants are trained to do is build links. What’s link building? It’s the process of getting good quality backlinks from websites. The more high-quality backlinks you have, the better your page or content will rank.
Think link building is an easy feat? Think again. Many SEO experts say that link building is the most difficult aspect of SEO.
If you want to build links and get targeted traffic, hire SEO experts.
4. It Allows You to Build Relationships
Working with an SEO consultant is rewarding in more ways than one. To explain, by strategizing and brainstorming with another person, you’re building a strong team. And a strong team is essential to any business.
To add, producing ideas and building on them creates a sense of cohesiveness — which is beneficial to the growth of your business. By using creativity, experience, and resources, you solve problems quickly and efficiently.
In essence, hiring SEO experts not only ensures you receive more traffic and consumers, but it helps your business to run smoothly.
5. They Implement the Lastest SEO Techniques
If you think ‘black hat’ refers to an item of clothing, it’s time to hire SEO experts. Things are rapidly changing in the world of SEO. If you’re not an expert, it can be challenging to keep up.
Hiring a professional SEO consultant will make sure your website is updated with the newest techniques and rules.
As a business owner, you probably don’t have time to keep your pulse on SEO trends or Google algorithm changes. Thankfully, an SEO consultant does all the hard work for you.
6. You Gain Organic Traffic
Think of organic traffic as potential customers. What an SEO consultant does is bring more potential customers to your site. Unlike paid traffic, organic traffic means that visitors come across your website from a search engine result.
With the right tactics, your ideal customer will land on the relevant pages on your website and make a purchase. In fact, 39 percent of customers are influenced by a Google search.
All of this sounds simple enough? Well, the process is a little more complicated and takes expertise. An SEO consultant has experience studying sales funnels and marketing tactics that guarantee conversions.
7. SEO Consultants Keep You Off the ‘Bad List’
Like Santa Claus, Google has a naughty list. How do you get on this bad list? Hire a shady or unprofessional SEO consultant. To explain, many SEO “professionals” will promise quick results by using underhanded and unethical techniques.
Some of these illegal SEO practices include hiding text, keyword stuffing, and page jacking. Although these are ways to rank on Google quickly, they can get your website blacklisted. Once your page is blacklisted, Google will remove your site from their index.
A blacklisted site would lose almost 95 percent of its organic traffic — this means a significant loss in sales. If that wasn’t bad enough, it can be extremely tough to get off of Google’s blacklist.
Want to ensure your website stays off the blacklist? Hire an SEO consultant. Professional SEO consultants won’t try to outsmart Google’s algorithm. They are experienced enough to use ethical and honest tactics that will get you targeted traffic and conversions.
8. They Provide Website Maintenance
Search engine rankings aren’t permanent. Website optimization is an on-going process. You don’t want your competitor to take your spot on Google, do you?
An SEO expert will continually monitor the progress of your website. Also, they will analyze data, create campaigns, and adopt new tactics if necessary.
Some other maintenance things an SEO consultant does include fixing and redirecting broken links, maintaining local listings, and re-optimizing old content. All of these things will ensure your website ranks high on Google search results.
As you can see, SEO isn’t a one-and-done thing, it takes work to maintain the results.
9. Consultants Provide a Professional Second Opinion
At this point, you probably know your business from the inside out. But don’t underestimate a set of fresh eyes. Know how your business looks to the outside world is imperative if you want to see growth.
An SEO consultant will provide a professional second opinion and give you suggestions from a marketing and branding perspective.
They will assess what your website or content needs to move it in a new direction. If you’re a little skeptical of getting advice from a consultant, just know that they have studied SEO for years and have ample experience.
10. You Get a Return on Investment
Hiring an SEO consultant yields a high return on investment. As explained in this post, SEO is more than getting the best Google search ranking. It means attracting the right kind of traffic and turning them into paying customers.
The perfect keywords help entice potential customers into buying the products or services you provide.
The better the search ranking, the more customers. And more customers means more money. Who doesn’t like the sound of that? You see, an SEO expert’s goal is to look for ways to generate leads and conversions.
Additionally, compared to paid search, SEO is proven to be a more effective way to acquire customers. Specifically, 51 percent of all website traffic comes from organic search, while only 10 percent comes from paid search.
If that doesn’t convince you of the power of SEO, we don’t know what will!
Why Choose Go Florida SEO?
After reading this post, you’re probably looking to hire SEO experts ASAP! Well, look no further. Go Florida SEO provides everything you need and more. Here are some fast facts you need to know about us:
We Increase Traffic and Build Credibility
We target your ideal audience and bring them to your site. How do we do that? We make finding your website a breeze with in-depth keyword research!
Not only do our SEO tactics attract more customers but we build trust and credibility. With a clean and streamlined user experience, your website is more discoverable and easy to navigate.
We Produce Successful SEO Campaigns
We improve your website’s performance with optimized page descriptions to boost search engine rankings.
Remember when we mentioned how difficult building links were? Well, we know how to get this tricky job done. Our team of professionals works to help you acquire high-quality backlinks.
Our SEO tactics earn you a spot in Google’s top search results and establish brand awareness. In fact, 200% of our campaigns double their traffic within 6 months.
Many other SEO agencies can break the bank and cost thousands of dollars a month. However, our complete SEO package costs $399 a month. That’s super affordable and offers amazing value.
Before we get started, have us complete a FREE SEO audit. We will assess your website and give you the best suggestions and options.
All of that sounds awesome for $399 a month, right?
Ready to Optimize Your Website?
If it wasn’t made clear already, SEO is a powerful method for growing your business. Not only does it increase revenue, but it allows your business to function optimally. Does your website need an SEO tune-up? Hire an SEO consultant!
Contact us to get started on optimizing your website! Sit back, relax, and win online.
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