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Learner engagement: The secret to L&D success.

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What is learner engagement?


The benefits of engaged learners.


Creating a learner engagement strategy.


Engaging learners in the online environment.


Why is learner engagement so important to Circus Street?

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Learner engagement has the power to make or break your L&D efforts. In fact, 42% of organizations experienced an increase in income after introducing eLearning, highlighting just how much of an impact training can have on your business.

Expected to reach a $402 billion market value by 2025, the learning and development industry shows no signs of slowing down. But when it comes to training, it’s not just about picking your program, rolling it out and hoping for the best. Much of your L&D strategies’ success relies on one factor — learner engagement.

Learner engagement is about consuming the content and making it stick. It can help you enhance and expand your organization’s skillset worldwide. The bigger picture? Increased productivity and profitability, achieving those all-important goals.

So why does learner engagement matter for L&D professionals?

In this resource, we’ll take you through what learner engagement is, why it’s important and how to make it a key focus for success. If you invest in engaging your learners now, you’ll reap the benefits in the future.

💡Did you know that a recent survey found companies that invested in training have up to 218% higher revenue per employee?


What is learner engagement?

Grasping what learner engagement means is half of the battle. Although you may already be well-versed in the term, what does it actually mean for your organization? It’s far more than just getting your employees to do the training.

Learner engagement represents an individual’s interaction with learning, enhancing the effectiveness of the knowledge consumed.

Learner engagement means different things for different businesses. While there are many universal approaches, there’s no one-size-fits-all formula, so you’ll need to investigate and nurture your learner engagement strategies and goals.

📚 To help you along the way, we’ve given all the ins and outs of what learner engagement is and why you should monitor it in this blog.

As a general rule, you should address it on three different levels to ensure effective learner engagement throughout your training platforms and L&D plans:


  • The cognitive level.

    How employees engage with and retain the learned information.

  • The emotional level.

    How employees relate to the information and can use it in their daily roles.


  • The behavioral.

    How committed an employee is to the training. Are they completing modules and succeeding at quizzes?

So, where do you start? Choose a digital training partner with these considerations built into their processes and you’re far more likely to engage your learners and reap the benefits.


The benefits of engaged learners.

Now you know how learner engagement can impact your employees, you’ll be intrigued to find out the benefits engaged learners hold for your organization. The answer? The benefits are (almost) limitless.

The general consensus from experts, training providers and L&D departments is that learner engagement contributes towards upskilling, motivating employees, improving productivity and increasing retention, all of which positively impact the bottom line — your profits.

To help you get an understanding of just how impactful training and learner engagement are, here are some stats to prove it.


  • Retention.

    94% of employees would stay at a company longer if there’s an investment in their learning and development

  • Employee motivation.

    80% of employees say training opportunities help them feel more engaged at work.

  • Productivity.

    74% of companies say knowledge sharing can improve productivity by up to 40%.


  • Profitability.

    Companies with engaged learners enjoy up to 24% higher profit margins.

But perhaps one of the biggest benefits of engaged learners is the culture it creates — one of continuous learning, knowledge sharing, growth and collaboration. Investing in the right learner engagement strategies, platforms and initiatives allow your employees to enhance their skills and professional development. This only benefits your organization, with employees investing their new-found skills and motivation into their roles at your company.

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