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Kim Jackson Named Director of Strategy & Operations for The B2B Mix Agency

Agency approaches 2023 with an eye on expanding marketing technology and data analytics services.


Dunedin, FL December 12, 2022— The B2B Mix, a boutique digital marketing agency serving business-to-business clients, announced the appointment of Kim Jackson as Director of Strategy & Operations.

“2022 has been a year of growth for our digital marketing agency. As we’ve expanded relationships and engaged new clients, we’ve identified marketing technology management and data analytics as key growth opportunities. Kim Jackson has a wealth of proven experience to assist us in improving strategies and processes with our clients to help take them to the next level. We are excited to have Kim on our team and the expertise she brings,” said The B2B Mix Co-founder, Alanna Jackson.

About Kim Jackson:

Over her career, Kim Jackson has worked in management and director-level positions with corporations like Nielsen and First Advantage and held roles involving reporting & data analytics, strategy, process & project management, product development, agile methodologies, Lean/Six Sigma, innovation, and simplification. She holds a BSc in Management & Organizational leadership.

Additionally, Kim has been an Employee Resource Group leader, a corporate Diversity, Equity & Inclusion council member, a mentor in the Big Brothers Big Sisters school to work program, a mentor in the Disability:IN Rising Leaders Program, and she is passionate about cultivating relationships and inspiring others to accomplish their goals.

Kim commented, “I’m thrilled to join The B2B Mix team. I believe my experience and passion will bring value to the company to help us reach our strategic goals as well as delight our clients. 2023 is going to be amazing!”

About The B2B Mix:

The B2B Mix is a tech-driven, people-focused B2B marketing agency headquartered in Dunedin, Florida. The B2B Mix mission is simple: Have fun helping B2B brands achieve marketing goals while making marketing heroes out of the client contacts we serve. We offer B2B digital marketing strategy, SEO, PPC, content creation, martech management, email marketing, and social media. To learn more, visit

Media Contact:

Name: Alanna Jackson
Organization: The B2B Mix
Address: PO Box 580, Dunedin, FL 34697
Phone: (727) 265-2041

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