How to Pick the Right Mood Music for Your COVID Home Videos
Did you know that 90% of 18-24-year-olds in America watch YouTube videos each month? Video is by far the most popular media in the world, as shown by viewing and upload statists.
You may want to invest your time at home during COVID-19 to create your own videos. This may be a V-blog, instructional video, or a video with memories from a past trip.
What makes the difference between a good video and a great one? In many cases, it is the music that accompanies. After all, music creates a great atmosphere.
How can you choose great mood music for your video? Why not follow our in-depth article to find out.
What Do You Want the Music to Accomplish?
The atmosphere of your video is composed of a number of factors. These include images, script, and of course the music that accompanies the visuals.
These three factors should work together to achieve your goal. You will want to motivate your viewers to do something or not to do something as the case may be.
Getting the right images can be tricky, especially in a world where travel is limited currently. However, from the beginning, you can begin to envision what kind of music will carry your message. You may even be surprised to know that you can use copyright free music to reach this goal.
As mentioned, your music will support your message. What kind of message are you trying to convey? How will it stimulate the emotions of your viewers?
You can get an idea as to how you can use music by watching similar videos and discerning how others employ music. Here are some simple ideas
If you are creating a video that boasts stunning backdrops and scenery, you may want to consider a large cinematic piece. You will need something that not only matches your images, but that draws attention to them.
If you are selling, assessing, or in other ways discussing technology you will want something very contemporary. The music should show that like the technology under discussion, you are also cutting edge and slick.
If you are creating a video that is designed to provide emotional content, you may want a stripped back acoustic track. This is easy and non-stressful to listen to and invites your audience to stay for more.
Understanding what you want to convey in your video is your first step to choose music that will complement it.
How Much Do You Want to Spend?
Regardless of your budget, there are music options that you can afford.
If you are starting out with a small or non-existent budget, look out for music with a creative commons license. This means that you may be able to use it within a limited scope without paying any royalties.
If you are able to pay for music you may want to look into a simple music library. This is a database of music tracks that will show pricing for each piece.
If you have a substantial budget and want to invest it in a video soundtrack, you could consider having a customized track made. This track will cost more than the above options however a composer will work with you to create the sound that you want.
This track, although requiring investment, will become part of your branding. If your video is successful people will associate the music with your brand and instantly recognize it. You may use the same track or variations on it for years to come. Do not discount the initial cost of bringing onboard a composer if your budget stretches that far.
What Does Your Audience Expect?
If your blog or product addresses a particular audience, you need to ensure that your music caters to them. It may be easy and free to use an old classical music track to accompany your video. However, if you are selling skateboards, it might not work.
When thinking of your track, try to look through the eyes of your target audience.
Choose Your Tone Carefully
Your track will address your audience, however, likely it will not be the only audio in your video.
If your video involves interviews, voice-over, or even speeches, you will need to hold the impact of the music for key moments. If the music is fighting with the presenter for the first place, the video could be tiring for the viewer. Equally, if your dialogue involves storytelling, you will need to retain the louder parts for crescendo as the story reaches its peak.
Leaving pauses allows the listener to consider what they have seen and heard, so don’t be afraid to leave lulls in your music at appropriate moments.
Need a Famous Track?
Sometimes you need to drop a cultural reference in your video. Think the theme tune to a famous movie such as Star Trek or Indiana Jones.
However, when you think about the size of the institutions holding the rights, you know it’s going to be outside of your budget. What can you do?
You can search online or find a composer who can create a sound-alike track. One that is sufficiently different to avoid legal problems, but retains the flavor of or brings the original music to the mind of the viewer.
The Best Mood Music and Much More
Whether your video is to share holiday memories or to motivate inspire and educate people on your favorite topic, creating a video will help to convey your message. Of course, your video will need great images and cool mood music to complete the atmosphere.
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