Caffeinated: How to Run a Coffee Shop Successfully
Photo by Nathan Dumlao
Did you know that there are over 35,000 coffee shops in the United States? There is a reason that there are so many around the country. If you want to open one up and learn how to run a coffee shop successfully, you are in the right place. Keep reading to learn more about owning a successful coffee shop business among so much competition.
Location, Location, Location
The first thing you will want to decide is where you will set up shop. Your location will be important because you want to run a coffee shop somewhere where you will have steady traffic walking through your doors.
What is the point of selling coffee, if no one can find you? Pick a location that is easy to get to either by foot, car, bus, or train.
Before making your final decision on a location, spend time in the area and get to know the community if you are not familiar with it yet. Looking for high traffic places such as hospitals, offices, and schools. Having these places nearby will mean that all of the employees will be potential future customers.
Once people walk in through your doors you want them to feel welcomed. Your interior design will make a difference when it comes to drawing customers in. If your customers want to take selfies because of your trendy decor, this is a good thing.
This will mean that they will share with their friends virtually and in person. Word of mouth referrals will be your best friend.
Your interior design will also matter when it comes to getting the maximum use out of your space. You want to make sure that the area behind the coffee bar is set up to allow multiple baristas to work at the same time. You also want your seating to be perfectly laid out to allow the most customers at the same time while not feeling too crowded.
Although you are running a coffee shop you want to offer more than coffee. Having an assortment of snacks on display will tempt customers to buy something else.
Consider carrying items that go well with coffee and tea such as, muffins, cookies, croissants, bagels, cakes, scones, granola bars, etc. You can outsource baked goods from local bakeries and purchase food items from vendors to save you time and headaches.
Online Presence Is Important
In today’s digital world you want to make sure that your potential customers find you. This is why hiring a search engine optimization company is important. They can help you navigate the world of SEO and make sure that when people are searching for “the best coffee shops” they find your business.
Time to Get Brewing!
As you can see there is quite a bit involved with running a coffee shop. Now it’s time to start the research phase and look for the perfect place to open your doors. Once you have your location picked out, moving forward with opening your coffee shop will be an adventure you’ll never regret.