How to Create a Facebook Ads Strategy for Your Business
Facebook has 2.9 billion users, and 1.9 billion of those users log into the platform at least once a day. That stated it makes perfect sense to put your ads in front of all these social media users.
Recently, the ability to stem data tracking on your cellphone took a bite out of Facebook’s business advertising, but that doesn’t mean the company has lost its complete ability to finesse your ads to people wanting, maybe needing your service or product.
Your Facebook ads strategy depends on executing the companies tools effectively and making g sure that your ads are targeted and tailored to a receptive group of users.
In the following article, we’ll discuss implementing an effective Facebook ads plan and bolster your social media marketing.
Do Your Homework
First, spend some time figuring out who your customers are and their interests. Think about where they work and what their family is like?
Another important factor is recognizing how much your potential customer makes and what other brands they frequent. Lastly, know where your customers live and where and how they spend their free time.
For example, if you are selling the latest innovation in snow shoveling, maybe avoid Facebook users that live in South Florida.
Visualize Your Customer
Once you’ve made a basic profile of your potential or existing customers, take the thought mission one more step. What preoccupies your customers’ daily routine? What has them worried or makes them overjoyed? Again, you’ve roughed out not only demographic information but a psychological thumbnail sketch.
Look, your ultimate goal is to get them aware of your product, make them consider your product, and ultimately decide on your product as the solution to their problem. This is a classic funnel selling strategy.
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Combine Ads and Your Research
Keep your research in mind as you create content and share it on Facebook. Remember, most people won’t buy your product with a straight ad. Instead, they want content tailored to their needs, and that will bring them organically to your products.
Next, bolster your ads and expand your reach by liking and sharing your content. You can also pay more for Facebook to expand your reach to a broader audience.
Is a Contest Right for Your Facebook Ads Strategy?
A contest or giveaway is a great way to increase brand awareness. At the same time, some Facebook users may be turned off by a contest laser-focused on sales, a giveaway that helps your brand bring customers at a later date. Also, people who engage with these giveaways help you build your customer profile and visualization exercise.
Be patient if you don’t see the results you want instantaneously with your ads. Facebook cautions that advertisers wait 72 hours before evaluating the performance of an ad.
Also, contemplate something more interactive than a static advertisement. People enjoy fun or informative videos, and this type of content has some of the lowest eCPC.
Lastly, make sure your ads are optimized for mobile. Don’t take optimization for granted. Double check. Nearly 94% of FB’s revenues from advertising comes from mobile, so your ads and website must be optimized for the mobile experience.
Bottom Line: Know Your Customer
Remember, the ability to micro-target your ads to your customer segmentation means nothing if you don’t take the time to do your homework and know your existing and potential new customers.
Get as much positive (and negative) feedback as you can before you write your Facebook ads strategy in stone.
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