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ClickFunnels vs Leadpages Which One is Best When Launching a Business?

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ClickFunnels vs Leadpages Which One is Best When Launching Your Business?

Both can deliver leads, but

is there is a clear winner?



Theodore Henderson

“Marketers need to build digital relationships and reputation before closing a sale.” 

–Chris Brogan, Chief Executive Officer of Owner Media Group

ClickFunnels vs Leadpages is about the best way to attract potential customers to your business by building a digital relationship.  If you’re planning to launch an online business, you’re going to need time, patience, some necessary skills, and one thing above all else; customers. For that, you need a lead generation source, and today two of the best lead generation source providers are lead funnels and landing pages.

In this post, we will help you with the dilemma of which way to go with ClickFunnels vs Leadpages.  I believe you will find the choice less muddy than you first thought.

A lead funnel, aka sales funnel, is a pathway of sorts that leads a potential customer from being an interested prospect to a customer. By making a purchase, taking them step-by-step through the process. That process ends on a single web page with a unique offer and a single opportunity to take action (i.e., make a purchase).

A landing page is a standalone web page created solely for advertising or marketing. After a potential customer clicks a link in, say, Facebook, YouTube, Google, or in an email, they get directed to and land on a landing page where the sales process is performed.  Click here for info on creating a profitable e-commerce site.

Click here for info on creating your profitable e-commerce site.

While sales funnels and landing pages used to be quite tricky to plan and build, today, two excellent service providers make it easy, fast, and profitable, even if you’re a complete beginner. They are ClickFunnels and Leadpages.

ClickFunnels vs Leadpages

What is ClickFunnels, and What does it Provide the Business Owner?

ClickFunnels is an online software suite of tools that allows a business owner to automate the sales process from start to finish. Using a sales funnel that they create themself without the need for years of experience or coding skills. Unlike a website, a sales funnel has one page, making it much less confusing for the potential customer and thus creates a higher probability of a sales being made.

One of the most significant benefits of ClickFunnels is that everything you need to promote your business and make the sale is provided on a single platform. There’s no need to bounce around from platform to platform and service to service.

Click here for more info on attracting more clients & sales online.

ClickFunnels provides Landing Pages, not Websites.

One of the most significant benefits of ClickFunnels is that it helps you create a landing page, not a website. While a website isn’t necessarily ‘bad,’ it comes with multiple pages. A potential customer would need to scan through to make their purchase decision, It’s not generally considered an effective way to convert visitors.

A landing page, on the other hand, is a single page that’s focused on 1 thing; converting visitors to customers. Landing pages are designed with as few distractions as possible to better complete the sales process and drive profits.

ClickFunnels Offers Email and Text Marketing Features

One of the biggest challenges when selling is keeping track of the potential customers who have shown interest but not purchased. Those who’ve visited your landing page, for example, clicked a link on your Facebook page or in your Webinar. With ClickFunnels, you can set up automatic email and text message marketing to send out an email and/or text message to those people and potentially convert them into a customer. It’s a powerful way to make sure that you convert as many leads as possible and increase the ROI on all of your marketing.

What are the Best Features Of ClickFunnels?

ClickFunnels has many excellent features, which is why it’s so popular. Some of the very best features it offers include:

  • The ability to create landing pages with little or no coding skills (Drag & drop)
  • Dozens of Integrated Tools to help increase conversions
  • A powerful email autoresponder (Actionetics)
  • An amazing affiliate program
  • A built-in shopping cart
  • A large community of like-minded entrepreneurs to offer support
  • World-class free courses and training, including FunnelFlix.

**Click here for more info on traffic strategies and a free copy of the book “Traffic Secrets” by Russell Brunson.

**Click here for more info on traffic strategies and a free copy of the book “Traffic Secrets” by Russell Brunson.

What are the Most Common Integrations Of ClickFunnels?

ClckFunnels is integrated with dozens of other software packages, platforms, and service providers. Some of the most common include:

  • Actionetics, their email automation tool
  • ClickBank affiliate marketing network
  • Ever Webinar, for webinar creation and promotion
  • Facebook, one of the biggest social media platforms on the planet
  • Get Response, a top-rated email marketing software
  • SlyBroadcast, mobile voice messaging software
  • InfusionSoft, a robust CRM suite
  • ZenDirect on-demand printing services.

What are the PreBuilt Funnels that ClickFunnels Offers?

ClickFunnels makes it even easier to create your sales funnel by offering hundreds of templates or pre-built funnels. Some of the best of those include:

  • Lead Generation funnels to generate more sales leads.
  • Product Sales funnels
  • Tripwire funnels to sell lower-end products
  • Application funnels to sell higher-end products
  • Product Launch funnels to educate potential customers before the sale.
  • Webinar funnels to educate potential customers and collect leads.

What Type of Community and Support does ClickFunnels Offer?

The ClickFunnels community is one of the most significant and most engaged of all the different sales funnel service providers. They are led by Russel Brunson, their co-founder and a marketing genius who’s also very relatable and dynamic. As for support, it’s terrific, with online and phone support as well as support team chat, support documents, an excellent Facebook page, coaching, and more.

What Are the Pros and Cons of ClickFunnels?


  • The most significant sales funnel resource on the market
  • Very easy to use, create and revise
  • Simple, high-quality web design software
  • A large variety of Pre-built Sales Funnels
  • Multiple Applications & Integrated Services
  • Comprehensive A/B Split Testing
  • Sales management tools
  • A vast library of Templates
  • Free training & webinars
  • A vibrant, engaged and enthusiastic community
  • Built-in checkout pages
  • Integrated with the most prominent payment tools



  • More expensive than Leadpages
  • Can be somewhat overwhelming at first
  • Limited funnels, pages & visitors with Standard plan

What is Leadpages, and What does it Provide the Business Owner?

Leadpages is one of the other major players, if you will, in the landing page building and service industry. Like ClickFunnels, you can use Leadpages to quickly and easily build landing pages as well as websites, pop-up, and more. They also offer a robust suite of business tools that are easy to use, implement, and monetize.

Using Leadpages, you can use their intuitive tools to create an entire digital marketing strategy. Creating, publishing, and updating content easily and quickly. This saves you money because you don’t have to hire freelancers and look for services elsewhere, ita all included on the Leadpages platform.

Click here for more on turning leads into customers and your free trial.

How Does Leadpages Work?

Leadpages lets you quickly build landing pages with integrated services and software that convince visitors to take action and convert them from potential customers into sales. You can sell services, collect leads, optimize your website and landing pages with split testing, and publish content easily also.

How Easy Is it to Build Landing Pages on Leadpages?

Using ‘drag-and-drop technology makes creating a landing page with Leadpages quite easy, even if you have no experience or coding skills. In fact, it’s ‘code-free’ publishing, with readymade templates to help as well as real-time guidance.

Does Leadpages Offer Pre-Built Pages?

Yes. Just like ClickFunnels, Leadpages offers a variety of pre-built landing pages and websites. You simply choose the pre-built page that suits your business best and then customize it with your information, offers, content, etc.

Click here for more on turning leads into customers and your free trial.

What are the Features of Leadpages?

Like ClickFunnels, Leadpages offers several excellent features (although, frankly, fewer than ClickFunnels). They include:

  • Drag & Drop Customizing of landing pages
  • Template optimized for mobile.
  • A/B Testing and Analytics
  • Pop-ups to capture leads
  • Integrated services like email
  • Simple, intuitive customer interface
  • Alert Bars to boost conversions.

What are the Best Features of Leadpages?

Some of the best features that Leadpages offers are very similar to ClickFunnels, including:

  • Easy creation of landing pages
  • Opt-in SMS Text Messaging to invite people to subscribe to your email
  • Checkout Widgets to sell your services and products
  • Email trigger links to re-engage your audience and share email lists.

What are the Most Common Integrations Leadpages Offers?


Similar to ClickFunnels, Leadpages offers a variety of integrated marketing and sales applications that can help increase leads, conversions, and sales. They’re also easy to implement on your landing pages, and include:

  • Google Analytics
  • InfusionsSoft integrated campaign launching and managing
  • Salesforce CRM
  • ActiveCampaign email marketing
  • Constant Contact email newsletter marketing
  • GetResponse email lead collector
  • iContact email marketing
  • MailChimp email marketing
  • HubSpot marketing automation.
  • Shutterstock premium images
  • Stripe payment gateway

What are the Pros and Cons of Leadpages?


  • Easy-to-use drag & drop interface
  • No need to know HTML code to embed multimedia
  • Easy to clone a landing page and re-use
  • Excellent analytics
  • Easy customization of landing pages
  • Many Training resources
  • Easy email capture capabilities


  • Difficult to find finer editing details
  • Fewer customization options than ClickFunnels
  • Fewer native integrations than ClckFunnels
  • Less regular new features than ClickFunnels
  • Not as easy to learn as ClickFunnels
  • Their free trial period is too short
  • Not as many video tutorial and training classes as ClickFunnels
  • Fewer templates
  • Pricing is higher
  • More complicated for some things than ClickFunnels

ClickFunnels vs Leadpages Pricing Plans

Leadpages offers 3 Plans on a Monthly or Annual Basis.


Standard= $37.00 per month billed monthly

Pro=, $79.00 per month, billed monthly

Advanced= $321.00 per month billed monthly


Standard= $25.00 per month billed annually

Pro=, $48.00 per month, billed annually

Advanced= $199.00 per month billed annually.


Click here below for a full overview of their pricing options and any special promotions they have.



ClickFunnels offers 2 Plans monthly.

Standard= $97.00 per month billed monthly.

Platinum= $297.00 per month billed monthly


They also offer ClickFunnels Collective, an advanced plan for advanced users with Unlimted ClickFunnels, and a wide variety of other extras like live phone support, “Two Comma” Club Coaching, and LIVE Events.


Click here below to get a full overview of Click Funnels programs, pricing, and options.



Summary of ClickFunnels vs. Leadpages

So we have thoroughly broken down the ClickFunnels vs Leadpages comparison.  What does it all mean?

At its core, ClickFunnels is for online marketers who want to create sales funnels and sell goods and services by taking full control of the ‘customer journey,’ from the time they click on a link to the time they make a purchase. Their page builder is superior in most ways. They have a vast selection of page designs and templates, customization is much easier than Leadpages, and their community is very much engaged and, in a word, massive.

Leadpages is for business owners who want to stick out in a crowded marketplace with classy, eye-catching landing pages that integrate a wide variety of online marketing tools. They also have the tools to make websites as well that are attractive and engaging. That being said, customization can be complicated, and their community is relatively small compared to the broad community over at ClickFunnels.

Conclusion – ClickFunnels vs Leadpages

While Leadpages does offer a lot of benefits and features, the fact is that they can’t truly compete with the impressive and powerful suite of services and features that ClickFunnels provides. And the fact that you can make a lot more income with ClickFunnels even if you don’t actually own a business.

With ClickFunnels, you can seriously maximize your ROI and sales conversions. For that reason, and many more, we’d choose ClickFunnels over Leadpages if we were just getting started with our first business or as an online marketer.  In the final analysis, I think you see its not really ClickFunnels vs Leadpages but rather ClickFunnels or Leadpages depending on your distinct business entrepreneur or business needs.

For more entrepreneur and business owner recommendations, strategies, and tips visit the Wisdom4Business Blog often.

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